Episode 30: Accelerating the Development of High-Potential Young Leaders With Carrie Rich

I am so fired up to introduce today’s featured guest, Carrie Rich. Carrie is the CEO and Co-founder of The Global Good Fund, which is built by and for social entrepreneurs. It was created in 2012 when Carrie was just 26 years old, based on the belief that growing leaders is the best strategy for solving complex social problems and achieving global good. The Global Good Fund leverages this vision by accelerating the development of high-potential young leaders through financial investment and by harnessing executive insights via a customized leadership development program. In 2017, over 24,000 high potential entrepreneurs from more than 100 countries applied for one of 12 fellowship positions with the Fund. 

Carrie wears a number of other hats as well, including published author and mentor-in-residence at GW University. She's also part of the faculty at GW and the Amani Institute in Kenya and a board member at several other organizations. Carrie's also won a number of honors, including the 2016 Ernst and Young Entrepreneur of the Year Award, the POLITICO Women Who Rule Award, the Washington Business Journal 40 Under 40, Entrepreneur.com Top 30 Startups to Watch, the Asian Social Innovation CEO of the Year, and others. The story of how the Global Good Fund came to be is truly amazing. 

Listen to the Show:

What You’ll Learn From This Episode:

  • The three things everyone should know about the Global Good Fund.
  • How the Global Good Fund came to be from $100 of lunch money.
  • How to establish an authentic mentor relationship.
  • The future of social entrepreneurship and the expanding international diversity.
  • Three tactics Carrie and the Global Good Fund team used to grow the business.
  • Accepting failure as a part of growing and learning in business.
  • Creating a supportive culture with a focus on both work and family. 

Featured On The Show:

Boost Bonus:  5 Tips for Finding and Keeping a Good Mentor
 

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Episode 29: How to Take Risks and Get Over the Fear of the Unknown With Michael Sacca

Today on the show I am pleased to introduced Michael Sacca. Michael was President of Crew, which has sourced freelancers for over $30 million in design and development projects. Crew was just acquired by Dribbble, which is a community of creative designers who share small screenshots that show their work, process, and current projects. Michael led the negotiations for the acquisition of Crew and became the Head of Sales and Marketing at Dribbble. He's also the host of Rocketship.fm, a business podcast that's focused on inspiring entrepreneurs. 

Michael started his career by moving to LA and pursuing music. After three years of waiting tables and little success, he decided to teach himself to code and he used his coding skills to launch Tiny Factory, which is a web development agency that won clients like GE and Kobe Bryant. While running Tiny Factory, he started the Rocketship Podcast and built many other apps and products, some of which of have been acquired. 

Listen to the Show: 

What You’ll Learn From This Episode:

  • The three things to know about the current marketplace for creative designers.
  • How low-cost design services are impacting the design industry for creative freelancers.
  • How Crew serves designers by managing their businesses.
  • The latest trends in the design industry and the movement towards UX and product design.
  • How to grow your business through content, tool marketing, direct sales and SEO.
  • The commitment and tactics required to build an audience through content marketing.
  • Knowing when to walk away from something that you are no longer passionate about.
  • How to structure and develop side projects that support your current business. 
  • Developing the right mindset to accept failure and move on quickly. 

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BOOST Bonus:  Red Flag Signs That Show It's Time to Walk Away from a Startup

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Episode 28: Finding Success by Outsourcing Your Business with Daniel Gefen

Today I am excited to introduce today’s featured guest, Daniel Gefen. Daniel is the host of the Can I Pick Your Brain podcast, as well as the founder of Jet Virtual, a telephone answering service and virtual office business with locations all over the world. He is also the cofounder of Get Featured, which helps small brands go from obscurity to celebrity. Although he’s built a successful career, Daniel has certainly had his ups and downs, which we will get into today.  

At the age of 23, Daniel had a six-figure salary...right before he went broke and was evicted onto the streets of California with his wife and son. They returned to London where he took a job as a cashier for about a year before he couldn’t take it anymore and just had to get back to being an entrepreneur. Daniel started Jet Virtual and through persistence and a lot of cold calling, he grew the business. 

All was going well until one of his key team members abruptly quit and his landlord sold the building and he was told he needed to vacate the space. After those two blows, he wasn’t sure that he was going to be able to run the business, but then he got the idea to outsource his business to one of his competitors, and this allowed him to scale faster and eliminate his staff and equipment, thereby freeing him up to work from anywhere. Using this approach, he spent a year working out of a hotel lobby before he semi-retired on passive earnings at age 31. 

Listen to the Show:

What You’ll Learn From This Episode:

  • How Jet Virtual works, and how it's possible to find success by outsourcing your business.
  • Why creating a sense of urgency is crucial for reaching your goals.
  • The value of outsourcing the “grunt work” to free up time to build your business.
  • How to structure your business model to still be profitable while outsourcing.
  • Important characteristics to have in a business partnership.
  • Why Daniel’s biggest piece of parting advice is to constantly produce content.

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BOOST Bonus: 22 Tips For Creating Great Content When You Don’t Have a Clue

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Episode 27: Harnessing the Power of Creative Disruption With Josh Linkner

Today’s featured guest is Josh Linkner. Josh has spent his career harnessing the power of creative disruption. His journey has been non-traditional at every step. As the founder and CEO of five tech companies, Josh built his businesses from a blank page into a combined value of over $200 million. As a hyper-growth CEO of over 20 years, he’s used innovative approaches to topple competitors, fight through adversity, and achieve at the highest levels. 

In addition to his own startups, Josh has been involved with the launch, growth or financing of over 100 other companies. He’e helped raise over $150 million of venture capital and has mentored leaders and entrepreneurs through the struggles of explosive growth. He is the founding partner of Detroit Venture Partners, which invests in tech startups as a platform to help rebuild his beloved hometown of Detroit, Michigan. He’s also the founder and CEO of ePrize where Josh built the largest digital promotion agency in the world, serving 74 of the top 100 brands. 

Working with many of the most progressive CMO’s in the world, he’s a pioneer in digital marketing, winning dozens of awards for groundbreaking innovation at the intersection of technology and advertising. Josh is also an internationally recognized thought leader and a top-rated keynote speaker on innovation, creativity, reinvention, and hyper-growth leadership. His keynotes are focused not only on inspiring audiences but also sharing actionable strategies to drive meaningful outcomes. He is also a two-time New York Times best-selling author of three books, he’s a weekly contributor to Inc. MagazineForbes, and the Detroit Free Press, and a professional jazz guitarist. He has twice been named the Ernst and Young Entrepreneur of the Year, and is a President Obama Champion of Change Award recipient. 

Listen to the Show:

What You’ll Learn From This Episode:

  • The three things to know about creative disruption and how to implement it in our lives. 
  • How to unlock your creative capacity by simply recognizing that it is a learned skill.
  • How you can overcome the stagnation of brainstorming with "role-storming".
  • Why Josh looks at hacking as a tool that can also be used for good.
  • The mindset of compasses over maps to empower ourselves to carve the best route.
  • How to put yourself out of business by constantly being in a state of reinvention.
  • Josh’s parting piece of wisdom to focus on creating your own art and possibilities in the world.

Featured On The Show:

BOOST Bonus: 7 Daily Habits That Can Unlock Your Creativity, According to Science

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Episode 26: How to Advise Start-ups and Find Your Product/Market Fit with Ben Foster

Today’s featured guest is Ben Foster. Ben is a full-time product advisor who’s currently working with over a dozen start-ups up and down the East Coast, through his firm, Foster Innovation. He has a top notch reputation amongst entrepreneurs and venture capitalists who are eager to get his guidance as they scale their companies.

Previously, Ben was the VP of Product Management and User Experience at OPower, a company he helped lead to a $1 billion IPO and was later bought by Oracle. Ben started his career in the first big Internet boom and rose through the ranks at eBay in the early 2000’s and he hasn’t looked back since.

Listen to the Show:

What You’ll Learn From This Episode:  

  • The three things to know about working as an advisor to start-ups.
  • Why Ben coaches his clients to be product-driven rather than services-driven.
  • A good business model for working with early-stage start-up companies.
  • How Ben has built his business based mostly on referral and word-of-mouth.
  • Start-up do's and don'ts. 
  • Why it's critical to understand what your business is good at and how it really functions.
  • How Ben has separated himself from other advisors and sets professional boundaries to ensure quality work and enough personal time.

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BOOST Bonus:  Product/Market Fit: What it Really Means, How to Measure it, and Where to Find It

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Episode 25: Discover How the World Sees You With Sally Hogshead

Today’s featured guest is Sally Hogshead. Sally skyrocketed to the top of the advertising profession in her early 20’s. By age 24 she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History. 

Drawing upon this remarkable branding legacy, Sally developed The Fascination Advantage, which is the first algorithm to measure personal brands, and unlike traditional personality assessments such as Meyers-Briggs or Strengthsfinder, Sally’s test does not measure how you see the world, but how the world sees you. She frequently appears in national media, including NBC’s Today Show and The New York Times. She was named the #1 brand guru in the world, and her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA as well as thousands of small businesses. 

The science of fascination is based on Sally’s decades of research with dozens of Fortune 500 teams, hundreds of small business, and over 1,000 C-level executives. Her newest book, Fascinate: How to Make Your Brand Impossible to Resist, is a New York Times bestseller. Sally is one of only 172 living members of the Speaker Hall of Fame, which is the global speaking industry’s highest award for professional excellence. 

Listen to the Show:

What You’ll Learn From This Episode:  

  • Why it's crucial to know your Fascination Advantage.
  • How the Fascination Advantage assessment works, and what you can learn about yourself.
  • Why the best performing teams are filled with a diversity of leadership styles.
  • The most predominant archetypes that exist within different industries.
  • The gender differences between different work styles and personality types.
  • How to elevate your own perceived value in building a personal brand.

Featured On The Show:

BOOST Bonus: Take Your Own Fascination Advantage Assessment.  The Fascination Advantage is the first marketing-based communication assessment. Answer just 28 questions, and you’ll find out how others perceive you. Created by Sally Hogshead, and based on results of a million participants, this test will reveal the very best of how the world sees you.
  1. Go to HowToFascinate.com/YOU
  2. For the access code, enter BOOST17

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Episode 24: How to Channel a Successful Career into a Start-Up Venture With Jay Newton-Small

Today on the podcast we are delighted to welcome Jay Newton-Small. Jay is the co-founder of MemoryWell, which is an online platform that empowers caregivers to provide compassionate and empathetic care. They do this by having journalists tell the stories of people who can’t tell their own, which helps caregivers understand them and improve their quality of life. MemoryWell was launched in September of 2016, and it’s off to a really impressive start. Just a few weeks ago, in March 2017, Jay and her team took home the top prize of $130,000 in the Launch category at the Inaugural WeWork Awards. 

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Prior to her life as a startup founder, Jay served as the Washington correspondent for Time Magazine and is also the author of Broad Influence: How Women are Changing the Way America Works. Jay has written about everything from Washington politics to foreign policy and national trends. She’s covered stories on five continents for Time from conflicts in the Middle East to the earthquake in Haiti, to the Scottish Independence Movement, and attacks in Paris. She has also covered the 2008 and 2012 presidential campaigns for Time, as well as Congress and the White House, and interviewed numerous heads of state, including Presidents Obama, and George W. Bush, along with senators, governors, and foreign dignitaries. She has written more than half a dozen Time cover stories and contributed to dozens of others. Jay is also still a regular contributor on MSNBC and CNN and continues to contribute to Time Magazine

Listen to the Show: 

What You’ll Learn From This Episode:  

  • Three things that everyone should know about MemoryWell.
  • How MemoryWell helps caregivers provide additional support and emotional care.
  • The role that technology plays in helping MemoryWell make an emotional connection.
  • What inspired Jay to write her book, Broad Influence.
  • How Jay determines how much time to devote to her original career as a journalist and author and her newer start-up venture.

Featured On The Show:

BOOST Bonus: Taking Care of YOU: Self-Care for Family Caregivers

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Episode 23: Learning How to Listen With Bob London

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Today’s featured guest is Bob London, the founder and CEO of Chief Listening Officers, which helps mid-sized B2B tech and professional services firms in the software, SaaS, data, financial services, and healthcare sectors really listen to their customers and develop marketing strategies that speak to them. Bob is a 20-year marketing leader who pioneered the outsourced chief marketing officer concept in 2003 when he founded London, Ink., a B2B marketing consultancy. He’s worked with, advised, and mentored dozens of small and mid-sized companies on their marketing strategy and execution, serving as an interim or part-time CMO. 

Bob wears a number of other hats as well, including serving as an Entrepreneur in Residence at the University of Maryland’s Dingman Center for Entrepreneurship. He’s mentors and advises numerous startup companies, he speaks at a ton of events, and he publishes the DriveTime Marketing video blog, as well as Bobservations, a blog series that looks at the often humorous intersection of business and life. 

Listen to the Show: 

What You’ll Learn From This Episode:

  • The three things everyone should know about what it takes to be a chief listening officer.
  • The “12 magical questions” every business should ask their audience.
  • What the “elevator rant” is and how it can help you gain insight into the minds of your customers.
  • How Bob teaches companies to embrace the culture of good listening.
  • Why the ideal time for organizations to listen to their customers is when things are going well.
  • Why a face-to-face meeting is much more effective than a customer survey.
  • How Bob had to learn how to market himself in order to grow his business.

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BOOST Bonus: 12 Provocative Customer Re-Discovery Questions and How to Ask Them 

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Episode 22: How to Wow with Frances Cole Jones

On today’s episode, our featured guest is Frances Cole Jones. Frances is the author of How to Wow: Proven Strategies for Selling your Brilliant Self in any Situation, and Wow Your Way Into the Job of Your Dreams. She is also the creator of Interview Wow, which is an iOS app. Forbes voted Frances' blog one of the top 100 websites for women. In 2014, Speaking.com voted Frances one of the top five speakers in communication. She's an etiquette expert, a job interview expert, and a body language expert.

Frances founded her company, Cole Media Management, in 1997. The company's focus is on helping clients catch their customers' attention and keep their trust. She helps prep her clients for TV and print interviews, IPO roadshows, investor meetings, and internal meetings. In today’s episode, Frances joins us to talk about improving your communication skills, business growth strategies, and the role of meditation in her life. 

Listen to the Show: 

What You’ll Learn From This Episode:

  • The three things to know about communicating your value to prospects and clients and how to wow them. 
  • Tips for introverts to practice their networking and speaking skills. 
  • How to prep for media interviews, engaging the audience in an authentic and exciting way.
  • The pumpkin-raisin face exercise and how it can make you more alert and interesting to watch.
  • Why embedding information in your body kinesthetically can help you in times of stress.
  • Why it's important to embrace your nerves and not shove them down.

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BOOST Bonus: Small Business Advice:  Top-Rated Meditation Apps for iOS and Android Teaching Us to Be Mindful in 2017

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Episode 21: Building an Authentic Brand with Julia Landauer

I am so thrilled to introduce today’s featured guest, Julia Landauer. Julia is a two-time champion NASCAR racer from New York City. Since making history at the age of 14 as the youngest and first female driving champion from the Skip Barber Racing Series, Julia has explored and won in all types of racing, from go-karts, to formula cars, to stock cars. Now at 25-years-old, Julia has her NASCAR license and is making history with her wins in a local NASCAR series in Virginia. 

In the K&N Series, Julia finished fourth in the series championship, becoming the highest-finishing female in the series’ 62-year history. Julia is the only woman among 11 drivers picked in the 2016-17 NASCAR Next Program that highlights future stars. As she climbs the NASCAR ladder, Julia uses her racing platform to continue advocating for women in sports and STEM, for education and following your dreams despite hurdles. She is a graduate of Stanford University and was recently selected as one of the 2017 Forbes 30 Under 30 honorees. 

Today Julia joins us to talk about her story of becoming a professional race car driver and how she followed her dreams despite the doubt from others in her life. She believes in building an authentic brand and truly believing in yourself to follow the path that is best for you. 

Listen to the Show: 

What You’ll Learn From This Episode:

  • The three things everyone should know about being a NASCAR driver.
  • The demographic makeup of NASCAR drivers and the role of diversity.
  • What trends are happening now and in the future for NASCAR drivers. 
  • The need for NASCAR to blend new technology and long-time traditions.
  • Julia’s involvement with STEM and educating women to follow their dreams. 
  • How Julia first got into racing and made her first sponsor pitch at age 15.
  • Why authenticity, networking, and believing in yourself is key to building a strong brand.
  • Julia's tips on perfecting your elevator pitch and understanding your unique offer.
  • How Julia prioritizes her health and well-being to emphasize self-care.

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BOOST Bonus: Small Business Advice: Tips for Knowing When to Listen and When to Ignore 

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Episode 20: Playing For the Long Game in Business Growth with Stephan Sherman

On today’s episode, our featured guest is Stephan Sherman. Stephan is the founder and Creative Chief Officer of Super Evil Megacorp, which is a gaming and eSports developer. The company’s first title, Vainglory, quickly rose to become the world’s largest mobile eSport app after it’s global launch in early 2015. 

In less than a year, Vainglory has held live competitive gaming events around the world, and it has received numerous accolades, including Apple’s best apps in 2014 and 2015, the Apple design award at World Wide Developers Conference, the IMGA’s best technical achievement at People’s Choice Awards, and the Tabby Award for best iPad game. 

The company has also raised more than $41M in funding and is based in San Mateo, California. Prior to founding Super Evil Megacorp and running it’s creative design and programming, Stephan worked as an engineer and programmer for the last 15 years at companies including Riot Games, Slipgate Ironworks, and Gazillion Entertainment. 

Stephan joins us today to talk about the two different business models within gaming and what the future trends will be for the industry. He also shares the specific growth tactics Super Evil Megacorp used to grow the business and why partnering is such an essential component to building up a company. Stephan leaves off the conversation with his final piece of guidance to any new or potential startup founders, encouraging them to simply give it a try.

    Listen to the Show: 

    What You’ll Learn From This Episode:

    • The three takeaways from Stephan’s company, Super Evil Megacorp.
    • The current and future state of the gaming industry.
    • The two different types of business models and marketing strategies for games.  
    • The three specific tactics that Stephan and the team used to grow Super Evil Megacorp.
    • How to evaluate a new potential partnership. 
    • How to incorporate your personal life into your business as a start-up founder. 

    Featured on the Show:

    BOOST Bonus: How to Choose the Right Business Model for Your Start-Up

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    Episode 19: Disrupting the Hearing Aid Industry with Patrick Freuler

    Today’s featured guest is Patrick Freuler, the founder, and CEO of Audicus, which offers high-tech, affordable hearing aids by selling them straight to consumers, online. Audicus is changing the way hearing loss is diagnosed and treated by providing remote hearing test solutions, which they do by offering free hearing test apps on desktops and iOS. This unique model is truly disrupting the hearing aid industry. In fact, it is so disruptive that Audicus has become the leading eCommerce retailer of hearing aids and has saved consumers more than $30 million to date.  

    On top of that, Patrick recently pitched to Sir Richard Branson on Necker Island alongside only a handful of companies in the Extreme Tech Challenge. Patrick was born in Switzerland but he was raised in and went to school in Brazil and Amsterdam. He holds a bachelor’s and master’s degree in Aerospace Engineering from MIT and before Audicus he worked as a private equity healthcare investor at Bain Capital and also as a Strategy Consultant at McKinsey.

    Patrick joins us today to talk about the three things that everyone should know about Audicus, including how they are streamlining the hearing aid acquisition process with a consumer- centric focus. He shares how Audicus is revolutionizing the hearing aid industry by taking a completely new approach and offering consumers an alternative to purchasing hearing aids. Patrick outlines exactly how they were able to grow Audicus by tapping into the tech- enabled, younger consumer segment with their unique business model. The press and word of mouth that the company received from this approach was what really put Audicus on the map.

    Ultimately, Audicus is all about bringing people together by taking a consumer-based focus to their branding. Patrick also shares how they aim to educate their consumers to take healthcare decisions into their own hands to have a drastic improvement in their quality of life.

    Listen to the Full Episode: 

    Read the Transcript

    Episode 19 Transcript: Disrupting the Hearing Aid Industry with Patrick Freuler

     

    What You’ll Learn From This Episode:

    • The three takeaways that everyone should know about Patrick’s company, Audicus.
    • How Patrick is steering Audicus to disrupt the hearing aid industry by providing consumers with an alternative channel to purchase.
    • The strategies Patrick used to grow Audicus, competing in two different customer segments and bypassing audiologists.
    • How to identify your ideal customer segments and how to uniquely market to each one.
    • What motivated Patrick to leave his prestigious positions in Corporate America and start his own company.
    • How Patrick finds balance within his work and personal life.

    Featured on the Show:

    BOOST Bonus: 5 Ways to Disrupt a Dying Industry

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    Episode 18: Leveraging Genuine Relationships for Explosive Career Growth with Daronte Jones

    Today's featured guest, Daronte Jones, has experienced a meteoric rise in his career. He just finished his first season as an assistant defensive backs coach for the Miami Dolphins. Prior to his current post in the NFL, he was the defensive backs coach at the University of Wisconsin for one season, whose defensive squad was ranked number 2 in the Big Ten and number 7 nationwide. Before that, he spent three seasons at the University of Hawaii as an assistant coach. 

    In this episode, Daronte talks about how he keeps up with the demanding schedule required in the coaching industry. Coaching at the collegiate or professional level is a high stakes career and winning is an all-important metric. This business requires long hours, especially during the season, and there is little room for making mistakes or slow progress. On top of all that, his career has required him to move constantly which can sacrifice relationships.

    Daronte shares just what it's taken to ascend from a high school coach to the coaching staff of a professional football team. He's taken an indirect route, often against the advice of well-meaning colleagues, to accomplish his goal. Whether you're a fan of football or not, this is an intriguing conversation filled with practical advice for those looking to pursue their passion at all costs.

    Listen To The Full Episode:

    What You'll Learn From This Episode:

    • The three things Daronte feels are key to being an NFL coach.
    • The sacrifices college and professional coaches make for their strenuous but fulfilling careers. 
    • Advice for those interested in coaching at the college and professional levels of football.
    • How he finds balance and self-care during the hectic schedule of the season.
    • Why nurturing relationships at all levels is important to your career.

    Featured On The Show:

    BOOST Bonus: Set Boundaries on the Sacrifices You’ll Make for Work

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    Episode 16: Breaking Into a Dope Industry (Literally) with Justin Lee

    Our featured guest today is a big name in one of the toughest industries in the country: the production and sale of marijuana.

    Justin Lee is the founder of The Honey Cellar, a leading recreational dispensary in Boulder, Colorado. While he had a long road to entrepreneurship, Justin has become incredibly passionate about the ins and outs of running his own business and promoting greater education about cannabis products.

    Justin joins us to talk about some of the biggest challenges he faces as a business owner in such a tightly-regulated industry. He shares some of the mistakes he sees fellow entrepreneurs making in Colorado and across the country as the market for legal marijuana widens, and discusses the many intricacies of growing and selling cannabis. 

    As a chronic pain sufferer himself, Justin has become most passionate about exploring medical applications of marijuana. He works with other former athletes, including former Broncos quarterback Jake Plummer, to build awareness of products that manage pain with lower risk of addiction (as often happens with opiates). Justin also talks about how to get creative with advertising a product that's largely illegal to market and how he's embedded himself in the cannabis culture.

    Listen To The Full Episode:

    What You'll Learn From This Episode:

    • The toughest challenges of being in the legal marijuana business and Justin's entrepreneurial advice.
    • How lobbying by other industries affects Justin's business. 
    • How legal marijuana could be a revolutionary treatment for those dealing with chronic pain, and how Justin's business aims to support this work. 
    • The future of the cannabis industry.
    • Three of Justin's most important and successful tactics for growing his business in a highly-regulated, competitive market. 

    Featured On The Show:

    BOOST Bonus: 5 Ways To Break Into a Highly Regulated Industry

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    Episode 15: Planning for Success & High-End Clientele with Ben Moss

    Here on The BOOST Podcast, we often talk about how freeing entrepreneurship can be - but today's story is a little different.

    Ben Moss is a luxury real estate specialist based in Miami, Florida who has repped dozens of athletes and entertainers in their transactions. Ben used to run his own business, but after he realized it was compromising his relationships, time, and enjoyment of the work, he decided to let it go. 

    Ben is the East Coast Director of the Sports & Entertainment Division at Compass, allowing him the stability and flexibility to provide for clientele with unique needs. Ben shares much more than real estate wisdom in this interview, touching on everything from the importance of professionalism, to working with your spouse, to the benefits of quiet time personally and professionally. 

    Ben talks about his journey from commercial real estate to serving high-end residential clients, and how the professionalism he learned on the commercial side gives him an edge today. He also speaks about his emphasis on forming strong relationships with clients and other people in the business. And together we discuss how reading, meditation, and learning to plan ahead helped Ben transform his life and business so he can be the best version of himself possible. 

    Listen To The Full Episode:

    What You'll Learn From This Episode:

    • Why working with athletes and entertainers is more challenging and less glamorous than people think. 
    • How the real estate industry is generally lagging behind technologically. 
    • Why Ben cautions against working with your spouse, unless you occupy completely separate roles. 
    • The important role that quiet time and time-blocking play in Ben's consistent happiness and success.
    • Why Ben encourages others to embrace change in our personal and professional lives, rather than fighting it.

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    BOOST Bonus: Time Blocking: A Productivity Power Tool

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    Episode 14: Taking the Leap to Start Your Business with Adam Kaplan

    It's scary to take the leap of faith and start your own business, no matter how excited you are to pursue your passion. Our guest, Adam Kaplan, left a comfortable job at his father's company to do just that - so today he's sharing that journey.

    Adam Kaplan is the founder and CEO of Solera Senior Living, a platform for the development and operation of luxury communities for seniors. Adam joins us to talk about his strategies at Solera, the importance of networking and strategic partnerships, and why he left his father's company to build his own. 

    Solera focuses on building innovative, luxury communities that seniors truly want to live in - complete with food service, transportation, and engaging resident programs. Adam talks about why Solera's emphasis on retaining great talent within the company produces a better experience for employees and senior residents alike.

    Adam and I also talk about the more technical aspects of his business, including his three-part approach to rapid growth. Adam also talks about the tenacity required by young entrepreneurs to overcome obstacles, and why meeting other professionals is essential to his strategy. We also touch on how he maintains balance among all the busyness in order to be a well-rounded father, CEO, and person. 

    Listen To The Full Episode:

    What You'll Learn From This Episode:

    • The three pieces of Solera's business plan that have propelled its rapid growth.
    • Why Adam thinks finding, developing, and engaging talent is one of the keys to success.
    • How reaching out to other professionals and widening his circle helps Adam refine his ideas. 
    • The strategy Adam used when confronted with potentially hurtful comments about his youth or inexperience. 
    • Why you shouldn't wait for "the right time" to launch your business.

    Featured On The Show:

    BOOST Bonus:  18 Tricks to Make New Habits Stick

    The Sponsor For Today's Episode:

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    Episode 13: Building a Business with Self-Care with Gracy Obuchowicz

    Today on The BOOST Podcast, we spend time with Gracy Obuchowicz. She's a renaissance woman who is steeped in the mechanics and benefits of self-care. Gracy is a yoga instructor, a coach, a professional photographer, and a self-care mentor.

    Her specialty is working with successful but overwhelmed women to help them slow down and enjoy their lives. She runs group coaching programs that help women open the door and connect with a deeper purpose. Self-care enables women to care for themselves in a foundational way so they can best care for others.

    We discuss the characteristics of self-care; what it is and why it's important. Gracy works with smart, accomplished women who've achieved professional success yet lack fulfillment. As a successful entrepreneur, Gracy has been in business for the last 10 years. She shares her tips for building a successful business in the personal development space. 

    Listen To The Full Episode:

    What You'll Learn From This Episode:

    • The three things Gracy wants us to know about self-care.
    • The main motivating factor that causes Gracy's clients to seek out her services.
    • How setting boundaries and facing the hard conversations will lead to a better relationship with themselves.
    • The major differences between women and men as it relates to self-care.
    • Tips for developing a business in the personal development space.

    Featured On The Show:

    BOOST Bonus:  25 Of The Best Habits to Have in Life

    The Sponsor For Today's Episode:

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    Episode 12: Branding Yourself for Success with Suzie Ivelich

    Today on The BOOST Podcast, I have an opportunity to talk with San Francisco-based branding expert Suzie Ivelich. Suzie provides tips on what we can do to brand ourselves both personally and professionally.

    Working with a broad range of businesses and professionals, she has worked in the U.S. and abroad before starting her firm, Suzie Ivelich Consulting. She helps clients ensure that their target audiences understand what they stand for and what their business is all about.

    We'll cover several topics of interest to entrepreneurs. Suzie shares how she left her corporate job to start her own firm and some great tips for getting started and not letting fear slow you down. There will be times when opportunities present themselves and making the right decision will be pivotal. Suzie talks about how she approached those experiences and how entrepreneurs can best leverage these vital windows of time.  

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • The three things Suzie wants us to know about branding.
        • How she helps clients identify both short and long-term metrics to measure success with branding results.
        • The methodical approach she uses to determine whether a branding change is in order.
        • Common misconceptions people have concerning the power of branding.
        • What some of the more recent changes are in the cycle of brand development.
        • How she branded herself and seized an opportunity to start her own firm and attract the first clients.

        Featured On The Show:

        BOOST Bonus:  Guy Kawaski’s Tips for How to Establish Your Brand Message

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        Episode 11: Running a Successful Mission-Driven Startup with Scott Moody

        Today on The BOOST Podcast, I get to chat with serial entrepreneur Scott Moody! Scott has enjoyed an illustrious career as a tech genius in the startup world. Now, he’s combining his skills with a heart for serving an overlooked demographic as the CEO of K4Connect.

        Scott was the CEO and Co-founder of AuthenTec, a leading provider of fingerprint sensor and security solutions. AuthenTec was eventually acquired by Apple. After swearing off startups, he took the plunge again by creating a mission-driven tech startup that focused on the needs of older adults and people living with disabilities. He recognized that technology solutions which help this population live an independent lifestyle were severely limited.

        We talk about his approach to creating an encore career and why he felt compelled to return to the startup world after an inspiring encounter in Rwanda. Running a startup is a team effort and Scott shares his approach to finding the right team and cultivating an environment that produces results. Scott has a wealth of knowledge to share and a great perspective on how to help make the world a better place through mission-driven entrepreneurship. 

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • The three things Scott wants us to know about K4Connect.
        • How both of his startup experiences compare, even though their target audiences and missions are completely different.
        • Why he decided to go back into the startup world after selling AuthenTec to Apple.
        • How to hire the right team and give them the space to use their strengths.
        • Why he decided to focus on serving the demographics of senior citizens and people living with disabilities.

        Featured On The Show:

        BOOST Bonus:  5 Key Principles of Servant Leadership

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        Episode 10: Be True to You with Ashley Tobias

        Today on The BOOST Podcast, I get to chat with the supremely talented and kind Ashley Tobias! Ashley is a triple threat, having made a career as a broadway star, public speaker, and backup singer.

        Ashley's innate ability to connect with children inspired her interactive anti-bullying assembly series, Be True to You. BTTY uses pop-rock to teach kids about how to combat bullying, build confidence, and learn about teamwork.

        Her creativity has meant Ashley is never lacking for ideas, but she's had to learn how to balance her life and her work just like the rest of us. Ashley and I talk about how she takes care of herself despite being so busy, how her childhood inspired BTTY, and why meditation is one of her most-valued tools.

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • The most important things you should know about Be True to You, Ashley's interactive, anti-bullying assembly series for kids.
        • Why Ashley didn't feel fulfilled by only working on Broadway, and how she's used her creativity to impact more people than ever before.
        • Why Ashley's childhood and adoption made her passionate about helping kids feel confident.
        • How Ashely got forty (!) kids to lie down and meditate - and enjoy it!
        • Ashley's practices for maintaining a healthy balance between work and life.

        Featured On The Show:

        BOOST Bonus:  What Is - Being True to Yourself? 4 Quotes to Find Out

        Enjoy The Show?

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        • Join the conversation by leaving a comment below!