Episode 37: Creating An Organizational Culture to Serve Older Adults In a Consistent, Caring Way With Tristan White

Today’s featured guest is Tristan White. Tristan is the CEO and founder of The Physio Co, which helps Australian seniors stay mobile, safe, and happy. Onsite physiotherapy is their thing. In 2004, The Physio Co was just one person with a vision to change seniors' healthcare forever. Today, The Physio Co is ranked as Australia’s best place to work, has 100 team members and delivers over 200,000 physiotherapy consultations per year. 

Tristan is a qualified physiotherapist from the University of Melbourne. He has an MBA from Queensland University of Technology and a Masters degree from MIT for their Entrepreneurial Masters Program. Tristan also loves helping other people build strong cultures and be happier at work. He writes a blog called Culture is Everything, which Smart Company lists as one of Australia’s 25 Best Business Blogs and he is also a speaker. In today’s episode we hear all about Tristan’s work with The Physio Co as well as the systems he uses to create successful cultures in his organization and in others.

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What You’ll Learn From This Episode:

  • Why Tristan left behind a sexy career helping professional athletes to serve older adults
  • The role physiotherapists play in providing social engagement for the seniors they treat 
  • How a combination of in-person and tele-rehab can be powerful for PT patients
  • How to discover and live the core values of your business and create a consistent organizational culture
  • How to show employees love and appreciation
  • The importance of being flexible on what you deliver but consistent in how you deliver

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BOOST Bonus: 8 Innovators Targeting the Elder Care Market

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Episode 36: Building a Lasting Business Culture To Encourage Entrepreneurial Thinking with Ronen Gafni

I am pumped to introduce today’s featured guest, Ronen Gafni. Ronen is a serial entrepreneur who grew up in the startup nation of Israel, trading on the stock market, operating a branding company, training companies, and more. He is the creator and founder of FreshBiz and the FreshBiz game developer as well. Ronen also co-authored the book, The New Entrepreneurz: Changing the Way You Play Life, and he is also a visionary global trainer, or business coach, as many like to call him. 

Ronen has been featured on TV, radio, and magazines talking about the future of business, and he has trained over 15,000 people across 20 countries on innovation and entrepreneurial thinking. As a keynote speaker and futurist, Ronen weaves together new approaches to business, education, design, and lifestyle. Today we dive into applying gaming to business by starting with lifestyle and designing the business model accordingly. We also go further into creating a business model based on partnerships, the role of game-based learning in entrepreneurship, the effect of culture on creative thinking, and much more.

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What You’ll Learn From This Episode:

  • Three key features of FreshBiz. 
  • How to create lasting cultural change and creative thinking through re-wiring mindsets.
  • How to design a successful business model, without offices or employees. 
  • The role and impact of game-based learning on entrepreneurial thinking.
  • How to anticipate and prepare for the different seasons of business.
  • Why it's important to start with a clear canvas when reinventing your business.

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BOOST Bonus: Cultural Change That Sticks

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Episode 35: Transforming a MBA and Big 5 Consulting Expertise Into an International Wine Business With Courtney Kingston

I am so excited to introduce today’s featured guest, Courtney Kingston. Courtney is the founder of Kingston Family Vineyards in Casablanca Valley, Chile. She’s a graduate of Princeton University and she started her career as a consultant for Deloitte’s wine industry practice. There she began learning the ins and outs of the California wine business, and later as a student at the Stanford Graduate School of Business, she wrote the vineyard’s original business plan using the Chilean cattle ranch that her family had owned and operated since 1922. 

After many discussions about the feasibility of converting the family farm into a vineyard, Kingston Family Vineyards became a reality in 1998. Courtney and her husband, Andy, have three daughters and share their time between Portola Valley, California and Chile’s Casablanca Valley. Today Courtney shares the story how how it all began, as well as the ins and outs of what it’s really like to start and run your own vineyard.

Listen to the Show:

What You’ll Learn From This Episode:

  • The three things to know about Kingston Family Vineyards. 
  • The turning point that convinced Courtney to leave her full-time job.
  • How Courtney grew her business, starting out with her office in a closet.
  • Why using a direct-to-consumer business model was key for the Kingston Family Vineyards.
  • The inflection point in Courtney’s life, and what she learned from the experience.
  • Self-care tips to give you energy and help you to listen through the noise in life.
  • Why you can't allow fear to prevent you from pursing your dream.

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BOOST Bonus: Entrepreneurs: Don't Lose Yourself to Depression

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    Episode 34: How Balance Training Keeps You Healthy and Young with Jim Klopman

    Today’s featured guest is Jim Klopman. Jim is a lifelong innovator who has always been one of those people who thinks differently. He was born with brain damage, ADHD, and dyslexia and used athletics to overcome these challenges. After years of being an athlete and unsure of his purpose in life, Jim found his purpose and developed his own business called The SlackBow Balance Training System. 

    After five years of development, Jim believes that with the right neural whole-body training to optimize the human balance system, everyone can improve physically and mentally, and can even live longer and feel younger. Prior to starting SlackBow, Jim worked as a VP of Marketing at Intera Corporation and at Russell Athletic as a Management Turnaround Specialist and Product Developer. Today Jim is here to share more about balance training and what the SlackBow System is all about.

    Listen to the Show:

    What You’ll Learn From This Episode:

    • The three things everyone should know about balance and the SlackBow System. 
    • The Klopman Balance Index and how it is designed to categorize balance.
    • Why we live in a world that is designed to degrade our balance system.
    • Everyday tips and strategies for improving your balance. 
    • The complexity of the balance system, and how it involves every aspect of your body.
    • Recovering from balance issues and the role it plays on our mental health and quality of life.
    • The importance of perseverance and having an absolute belief in what you do.
    • Why timing is everything when it comes to adopting new innovations in the market.
    • As an innovator, why taking action on your ideas is absolutely crucial.

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    BOOST Bonus: 8 Ways to Improve Your Balance

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    Episode 33: Knowing Your Strengths and Buying Into the Idea of Change With Stephanie Goetsch

    Today on the show we welcome Stephanie Goetsch. Stephanie is the founder of Spark Career Strategy, which she launched in 2010. What began as a dedicated career coaching for "what’s next" professionals, blossomed into organizational development and human resources consulting, career and performance coaching, and group training offerings. As the name suggests, Stephanie delivers both spark and strategy to each company and client that she works with. She’s a lover of change, whether it’s changing minds with learning, changing careers with career coaching, changing business with innovation and design, or changing behaviors with performance coaching. 

    Prior to launching her own business, she held a number of human resource positions in different organizations, including US Pharmacopeia and Chevy Chase Bank. She’s also a passionate supporter of the US Military and in 2016 she founded Call to Action, which is a non-profit organization that delivers exceptional career transition strategies to US veterans and military spouses to successfully leverage their unique talents for civilian careers. 

    Listen to the Show:

     

    What You’ll Learn From This Episode:

    • Key trends in career transitions and what types of opportunities the future workforce is looking for.
    • Why it's important to buy into the idea of change, even though it might be painful.
    • How to transform your business away from the “all-consuming” model and towards balance.
    • Why Stephanie founded Call to Action and how it supports the community.
    • How to grow your business by bootstrapping your way to the top.
    • The importance of knowing your limits and surrounding yourself with a great team.
    • The best way to transition from providing free services to having actual, paying clients. 
    • How to adopt the mindset of being comfortable promoting yourself. 
    • Why it's crucial to operate in your own “wheelhouse” and build on those skills. 

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    BOOST Bonus: 10 Tips for Bootstrapping Your Startup

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    Episode 32: Building a Competitive Business in the Healthy Beverage Industry With John S. Lee

    Today’s featured guest is John Lee. John is the co-founder of Capital Kombucha, which is Washington D.C.’s first kombucha brewery. He founded the company with two classmates from GW’s business school in 2012. Prior to business school, John worked as a structural engineer, which was a far cry from the world of healthy beverages. John and his co-founders identified a market in D.C. for the fermented sweetened tea drink that’s believed to support a healthy gut and strong immune system. 

    Unlike the West Coast, which is saturated with these types of health and wellness beverages, D.C. was pretty low on kombucha offerings, yet had a very active, health-conscious population. So Capital Kombucha was born and they began selling their drinks at local markets before expanding to larger retail outlets, like Whole Foods and Safeway. Today they distribute to hundreds of locations from Virginia to New York, all along the mid-Atlantic. 

    Listen to the Show:

    What You’ll Learn From This Episode:

    • The three things everyone should know about kombucha and building a business in the beverage industry.
    • The costs and challenges faced when you have a product that is not shelf-stable.
    • How to be competitive in the beverage industry and have your product stand out.
    • Implementing a just-in-time inventory system when you do not yet have baseline data.
    • Future trends in the beverage industry and how to leverage partnerships. 
    • How to avoid burnout by taking a step back from your business to get a new perspective.

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    BOOST Bonus:  5 Facts That Will Convince You To Actually Care About Your Gut Bacteria

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    Episode 31: Turning Your Expertise Into A High-Ticket Business Coaching Program With Tony Teegarden

    Today's featured guest is Tony Teegarden. Tony is an online marketing and lifestyle coach who works with coaches and experts, including me, to turn their expertise into high-ticket, online group coaching programs so they can leverage their time and enjoy life without being consumed by their business. His clients have generated millions in revenue over just a few short years, in dozens of niches. 

    Tony has more than 20 years of sales experience, and his whole sales philosophy is based on serving your ideal prospect and providing value. He has a 100% happy client and result rate, in part because he only works with people who are open to the type of transformation that his program requires. I have benefited so much in the last few months from working with Tony so I knew I had to share his amazing expertise and my experience with all of you.

    Listen to the Show:

    What You’ll Learn From This Episode:

    • Three things to know about turning your expertise into a high-ticket coaching program.
    • Tony’s philosophy on encouraging others to sell big-ticket items.
    • Why people are more likely to invest highly when they are trying to eliminate pain.
    • The future trends for big-ticket programs in the coaching industry.
    • The level of expertise and hard work required to make a successful transformation.
    • How paying attention and listening well are the best ways to serve your ideal client.
    • Using the technique of a quiet launch to test and validate your product in the market.

    Featured On The Show:

    BOOST Bonus:  Diagnosing Your Prospects' Needs

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    Episode 30: Accelerating the Development of High-Potential Young Leaders With Carrie Rich

    I am so fired up to introduce today’s featured guest, Carrie Rich. Carrie is the CEO and Co-founder of The Global Good Fund, which is built by and for social entrepreneurs. It was created in 2012 when Carrie was just 26 years old, based on the belief that growing leaders is the best strategy for solving complex social problems and achieving global good. The Global Good Fund leverages this vision by accelerating the development of high-potential young leaders through financial investment and by harnessing executive insights via a customized leadership development program. In 2017, over 24,000 high potential entrepreneurs from more than 100 countries applied for one of 12 fellowship positions with the Fund. 

    Carrie wears a number of other hats as well, including published author and mentor-in-residence at GW University. She's also part of the faculty at GW and the Amani Institute in Kenya and a board member at several other organizations. Carrie's also won a number of honors, including the 2016 Ernst and Young Entrepreneur of the Year Award, the POLITICO Women Who Rule Award, the Washington Business Journal 40 Under 40, Entrepreneur.com Top 30 Startups to Watch, the Asian Social Innovation CEO of the Year, and others. The story of how the Global Good Fund came to be is truly amazing. 

    Listen to the Show:

    What You’ll Learn From This Episode:

    • The three things everyone should know about the Global Good Fund.
    • How the Global Good Fund came to be from $100 of lunch money.
    • How to establish an authentic mentor relationship.
    • The future of social entrepreneurship and the expanding international diversity.
    • Three tactics Carrie and the Global Good Fund team used to grow the business.
    • Accepting failure as a part of growing and learning in business.
    • Creating a supportive culture with a focus on both work and family. 

    Featured On The Show:

    Boost Bonus:  5 Tips for Finding and Keeping a Good Mentor
     

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    Episode 29: How to Take Risks and Get Over the Fear of the Unknown With Michael Sacca

    Today on the show I am pleased to introduced Michael Sacca. Michael was President of Crew, which has sourced freelancers for over $30 million in design and development projects. Crew was just acquired by Dribbble, which is a community of creative designers who share small screenshots that show their work, process, and current projects. Michael led the negotiations for the acquisition of Crew and became the Head of Sales and Marketing at Dribbble. He's also the host of Rocketship.fm, a business podcast that's focused on inspiring entrepreneurs. 

    Michael started his career by moving to LA and pursuing music. After three years of waiting tables and little success, he decided to teach himself to code and he used his coding skills to launch Tiny Factory, which is a web development agency that won clients like GE and Kobe Bryant. While running Tiny Factory, he started the Rocketship Podcast and built many other apps and products, some of which of have been acquired. 

    Listen to the Show: 

    What You’ll Learn From This Episode:

    • The three things to know about the current marketplace for creative designers.
    • How low-cost design services are impacting the design industry for creative freelancers.
    • How Crew serves designers by managing their businesses.
    • The latest trends in the design industry and the movement towards UX and product design.
    • How to grow your business through content, tool marketing, direct sales and SEO.
    • The commitment and tactics required to build an audience through content marketing.
    • Knowing when to walk away from something that you are no longer passionate about.
    • How to structure and develop side projects that support your current business. 
    • Developing the right mindset to accept failure and move on quickly. 

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    BOOST Bonus:  Red Flag Signs That Show It's Time to Walk Away from a Startup

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    Episode 28: Finding Success by Outsourcing Your Business with Daniel Gefen

    Today I am excited to introduce today’s featured guest, Daniel Gefen. Daniel is the host of the Can I Pick Your Brain podcast, as well as the founder of Jet Virtual, a telephone answering service and virtual office business with locations all over the world. He is also the cofounder of Get Featured, which helps small brands go from obscurity to celebrity. Although he’s built a successful career, Daniel has certainly had his ups and downs, which we will get into today.  

    At the age of 23, Daniel had a six-figure salary...right before he went broke and was evicted onto the streets of California with his wife and son. They returned to London where he took a job as a cashier for about a year before he couldn’t take it anymore and just had to get back to being an entrepreneur. Daniel started Jet Virtual and through persistence and a lot of cold calling, he grew the business. 

    All was going well until one of his key team members abruptly quit and his landlord sold the building and he was told he needed to vacate the space. After those two blows, he wasn’t sure that he was going to be able to run the business, but then he got the idea to outsource his business to one of his competitors, and this allowed him to scale faster and eliminate his staff and equipment, thereby freeing him up to work from anywhere. Using this approach, he spent a year working out of a hotel lobby before he semi-retired on passive earnings at age 31. 

    Listen to the Show:

    What You’ll Learn From This Episode:

    • How Jet Virtual works, and how it's possible to find success by outsourcing your business.
    • Why creating a sense of urgency is crucial for reaching your goals.
    • The value of outsourcing the “grunt work” to free up time to build your business.
    • How to structure your business model to still be profitable while outsourcing.
    • Important characteristics to have in a business partnership.
    • Why Daniel’s biggest piece of parting advice is to constantly produce content.

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    BOOST Bonus: 22 Tips For Creating Great Content When You Don’t Have a Clue

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    Episode 27: Harnessing the Power of Creative Disruption With Josh Linkner

    Today’s featured guest is Josh Linkner. Josh has spent his career harnessing the power of creative disruption. His journey has been non-traditional at every step. As the founder and CEO of five tech companies, Josh built his businesses from a blank page into a combined value of over $200 million. As a hyper-growth CEO of over 20 years, he’s used innovative approaches to topple competitors, fight through adversity, and achieve at the highest levels. 

    In addition to his own startups, Josh has been involved with the launch, growth or financing of over 100 other companies. He’e helped raise over $150 million of venture capital and has mentored leaders and entrepreneurs through the struggles of explosive growth. He is the founding partner of Detroit Venture Partners, which invests in tech startups as a platform to help rebuild his beloved hometown of Detroit, Michigan. He’s also the founder and CEO of ePrize where Josh built the largest digital promotion agency in the world, serving 74 of the top 100 brands. 

    Working with many of the most progressive CMO’s in the world, he’s a pioneer in digital marketing, winning dozens of awards for groundbreaking innovation at the intersection of technology and advertising. Josh is also an internationally recognized thought leader and a top-rated keynote speaker on innovation, creativity, reinvention, and hyper-growth leadership. His keynotes are focused not only on inspiring audiences but also sharing actionable strategies to drive meaningful outcomes. He is also a two-time New York Times best-selling author of three books, he’s a weekly contributor to Inc. MagazineForbes, and the Detroit Free Press, and a professional jazz guitarist. He has twice been named the Ernst and Young Entrepreneur of the Year, and is a President Obama Champion of Change Award recipient. 

    Listen to the Show:

    What You’ll Learn From This Episode:

    • The three things to know about creative disruption and how to implement it in our lives. 
    • How to unlock your creative capacity by simply recognizing that it is a learned skill.
    • How you can overcome the stagnation of brainstorming with "role-storming".
    • Why Josh looks at hacking as a tool that can also be used for good.
    • The mindset of compasses over maps to empower ourselves to carve the best route.
    • How to put yourself out of business by constantly being in a state of reinvention.
    • Josh’s parting piece of wisdom to focus on creating your own art and possibilities in the world.

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    BOOST Bonus: 7 Daily Habits That Can Unlock Your Creativity, According to Science

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    Episode 26: How to Advise Start-ups and Find Your Product/Market Fit with Ben Foster

    Today’s featured guest is Ben Foster. Ben is a full-time product advisor who’s currently working with over a dozen start-ups up and down the East Coast, through his firm, Foster Innovation. He has a top notch reputation amongst entrepreneurs and venture capitalists who are eager to get his guidance as they scale their companies.

    Previously, Ben was the VP of Product Management and User Experience at OPower, a company he helped lead to a $1 billion IPO and was later bought by Oracle. Ben started his career in the first big Internet boom and rose through the ranks at eBay in the early 2000’s and he hasn’t looked back since.

    Listen to the Show:

    What You’ll Learn From This Episode:  

    • The three things to know about working as an advisor to start-ups.
    • Why Ben coaches his clients to be product-driven rather than services-driven.
    • A good business model for working with early-stage start-up companies.
    • How Ben has built his business based mostly on referral and word-of-mouth.
    • Start-up do's and don'ts. 
    • Why it's critical to understand what your business is good at and how it really functions.
    • How Ben has separated himself from other advisors and sets professional boundaries to ensure quality work and enough personal time.

    Featured On The Show:

    BOOST Bonus:  Product/Market Fit: What it Really Means, How to Measure it, and Where to Find It

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    Episode 25: Discover How the World Sees You With Sally Hogshead

    Today’s featured guest is Sally Hogshead. Sally skyrocketed to the top of the advertising profession in her early 20’s. By age 24 she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History. 

    Drawing upon this remarkable branding legacy, Sally developed The Fascination Advantage, which is the first algorithm to measure personal brands, and unlike traditional personality assessments such as Meyers-Briggs or Strengthsfinder, Sally’s test does not measure how you see the world, but how the world sees you. She frequently appears in national media, including NBC’s Today Show and The New York Times. She was named the #1 brand guru in the world, and her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA as well as thousands of small businesses. 

    The science of fascination is based on Sally’s decades of research with dozens of Fortune 500 teams, hundreds of small business, and over 1,000 C-level executives. Her newest book, Fascinate: How to Make Your Brand Impossible to Resist, is a New York Times bestseller. Sally is one of only 172 living members of the Speaker Hall of Fame, which is the global speaking industry’s highest award for professional excellence. 

    Listen to the Show:

    What You’ll Learn From This Episode:  

    • Why it's crucial to know your Fascination Advantage.
    • How the Fascination Advantage assessment works, and what you can learn about yourself.
    • Why the best performing teams are filled with a diversity of leadership styles.
    • The most predominant archetypes that exist within different industries.
    • The gender differences between different work styles and personality types.
    • How to elevate your own perceived value in building a personal brand.

    Featured On The Show:

    BOOST Bonus: Take Your Own Fascination Advantage Assessment.  The Fascination Advantage is the first marketing-based communication assessment. Answer just 28 questions, and you’ll find out how others perceive you. Created by Sally Hogshead, and based on results of a million participants, this test will reveal the very best of how the world sees you.
    1. Go to HowToFascinate.com/YOU
    2. For the access code, enter BOOST17

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    Episode 24: How to Channel a Successful Career into a Start-Up Venture With Jay Newton-Small

    Today on the podcast we are delighted to welcome Jay Newton-Small. Jay is the co-founder of MemoryWell, which is an online platform that empowers caregivers to provide compassionate and empathetic care. They do this by having journalists tell the stories of people who can’t tell their own, which helps caregivers understand them and improve their quality of life. MemoryWell was launched in September of 2016, and it’s off to a really impressive start. Just a few weeks ago, in March 2017, Jay and her team took home the top prize of $130,000 in the Launch category at the Inaugural WeWork Awards. 

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    Prior to her life as a startup founder, Jay served as the Washington correspondent for Time Magazine and is also the author of Broad Influence: How Women are Changing the Way America Works. Jay has written about everything from Washington politics to foreign policy and national trends. She’s covered stories on five continents for Time from conflicts in the Middle East to the earthquake in Haiti, to the Scottish Independence Movement, and attacks in Paris. She has also covered the 2008 and 2012 presidential campaigns for Time, as well as Congress and the White House, and interviewed numerous heads of state, including Presidents Obama, and George W. Bush, along with senators, governors, and foreign dignitaries. She has written more than half a dozen Time cover stories and contributed to dozens of others. Jay is also still a regular contributor on MSNBC and CNN and continues to contribute to Time Magazine

    Listen to the Show: 

    What You’ll Learn From This Episode:  

    • Three things that everyone should know about MemoryWell.
    • How MemoryWell helps caregivers provide additional support and emotional care.
    • The role that technology plays in helping MemoryWell make an emotional connection.
    • What inspired Jay to write her book, Broad Influence.
    • How Jay determines how much time to devote to her original career as a journalist and author and her newer start-up venture.

    Featured On The Show:

    BOOST Bonus: Taking Care of YOU: Self-Care for Family Caregivers

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    Episode 23: Learning How to Listen With Bob London

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    Today’s featured guest is Bob London, the founder and CEO of Chief Listening Officers, which helps mid-sized B2B tech and professional services firms in the software, SaaS, data, financial services, and healthcare sectors really listen to their customers and develop marketing strategies that speak to them. Bob is a 20-year marketing leader who pioneered the outsourced chief marketing officer concept in 2003 when he founded London, Ink., a B2B marketing consultancy. He’s worked with, advised, and mentored dozens of small and mid-sized companies on their marketing strategy and execution, serving as an interim or part-time CMO. 

    Bob wears a number of other hats as well, including serving as an Entrepreneur in Residence at the University of Maryland’s Dingman Center for Entrepreneurship. He’s mentors and advises numerous startup companies, he speaks at a ton of events, and he publishes the DriveTime Marketing video blog, as well as Bobservations, a blog series that looks at the often humorous intersection of business and life. 

    Listen to the Show: 

    What You’ll Learn From This Episode:

    • The three things everyone should know about what it takes to be a chief listening officer.
    • The “12 magical questions” every business should ask their audience.
    • What the “elevator rant” is and how it can help you gain insight into the minds of your customers.
    • How Bob teaches companies to embrace the culture of good listening.
    • Why the ideal time for organizations to listen to their customers is when things are going well.
    • Why a face-to-face meeting is much more effective than a customer survey.
    • How Bob had to learn how to market himself in order to grow his business.

    Featured on the Show:

    BOOST Bonus: 12 Provocative Customer Re-Discovery Questions and How to Ask Them 

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    Episode 22: How to Wow with Frances Cole Jones

    On today’s episode, our featured guest is Frances Cole Jones. Frances is the author of How to Wow: Proven Strategies for Selling your Brilliant Self in any Situation, and Wow Your Way Into the Job of Your Dreams. She is also the creator of Interview Wow, which is an iOS app. Forbes voted Frances' blog one of the top 100 websites for women. In 2014, Speaking.com voted Frances one of the top five speakers in communication. She's an etiquette expert, a job interview expert, and a body language expert.

    Frances founded her company, Cole Media Management, in 1997. The company's focus is on helping clients catch their customers' attention and keep their trust. She helps prep her clients for TV and print interviews, IPO roadshows, investor meetings, and internal meetings. In today’s episode, Frances joins us to talk about improving your communication skills, business growth strategies, and the role of meditation in her life. 

    Listen to the Show: 

    What You’ll Learn From This Episode:

    • The three things to know about communicating your value to prospects and clients and how to wow them. 
    • Tips for introverts to practice their networking and speaking skills. 
    • How to prep for media interviews, engaging the audience in an authentic and exciting way.
    • The pumpkin-raisin face exercise and how it can make you more alert and interesting to watch.
    • Why embedding information in your body kinesthetically can help you in times of stress.
    • Why it's important to embrace your nerves and not shove them down.

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    Episode 21: Building an Authentic Brand with Julia Landauer

    I am so thrilled to introduce today’s featured guest, Julia Landauer. Julia is a two-time champion NASCAR racer from New York City. Since making history at the age of 14 as the youngest and first female driving champion from the Skip Barber Racing Series, Julia has explored and won in all types of racing, from go-karts, to formula cars, to stock cars. Now at 25-years-old, Julia has her NASCAR license and is making history with her wins in a local NASCAR series in Virginia. 

    In the K&N Series, Julia finished fourth in the series championship, becoming the highest-finishing female in the series’ 62-year history. Julia is the only woman among 11 drivers picked in the 2016-17 NASCAR Next Program that highlights future stars. As she climbs the NASCAR ladder, Julia uses her racing platform to continue advocating for women in sports and STEM, for education and following your dreams despite hurdles. She is a graduate of Stanford University and was recently selected as one of the 2017 Forbes 30 Under 30 honorees. 

    Today Julia joins us to talk about her story of becoming a professional race car driver and how she followed her dreams despite the doubt from others in her life. She believes in building an authentic brand and truly believing in yourself to follow the path that is best for you. 

    Listen to the Show: 

    What You’ll Learn From This Episode:

    • The three things everyone should know about being a NASCAR driver.
    • The demographic makeup of NASCAR drivers and the role of diversity.
    • What trends are happening now and in the future for NASCAR drivers. 
    • The need for NASCAR to blend new technology and long-time traditions.
    • Julia’s involvement with STEM and educating women to follow their dreams. 
    • How Julia first got into racing and made her first sponsor pitch at age 15.
    • Why authenticity, networking, and believing in yourself is key to building a strong brand.
    • Julia's tips on perfecting your elevator pitch and understanding your unique offer.
    • How Julia prioritizes her health and well-being to emphasize self-care.

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    BOOST Bonus: Small Business Advice: Tips for Knowing When to Listen and When to Ignore 

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    Episode 20: Playing For the Long Game in Business Growth with Stephan Sherman

    On today’s episode, our featured guest is Stephan Sherman. Stephan is the founder and Creative Chief Officer of Super Evil Megacorp, which is a gaming and eSports developer. The company’s first title, Vainglory, quickly rose to become the world’s largest mobile eSport app after it’s global launch in early 2015. 

    In less than a year, Vainglory has held live competitive gaming events around the world, and it has received numerous accolades, including Apple’s best apps in 2014 and 2015, the Apple design award at World Wide Developers Conference, the IMGA’s best technical achievement at People’s Choice Awards, and the Tabby Award for best iPad game. 

    The company has also raised more than $41M in funding and is based in San Mateo, California. Prior to founding Super Evil Megacorp and running it’s creative design and programming, Stephan worked as an engineer and programmer for the last 15 years at companies including Riot Games, Slipgate Ironworks, and Gazillion Entertainment. 

    Stephan joins us today to talk about the two different business models within gaming and what the future trends will be for the industry. He also shares the specific growth tactics Super Evil Megacorp used to grow the business and why partnering is such an essential component to building up a company. Stephan leaves off the conversation with his final piece of guidance to any new or potential startup founders, encouraging them to simply give it a try.

      Listen to the Show: 

      What You’ll Learn From This Episode:

      • The three takeaways from Stephan’s company, Super Evil Megacorp.
      • The current and future state of the gaming industry.
      • The two different types of business models and marketing strategies for games.  
      • The three specific tactics that Stephan and the team used to grow Super Evil Megacorp.
      • How to evaluate a new potential partnership. 
      • How to incorporate your personal life into your business as a start-up founder. 

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      BOOST Bonus: How to Choose the Right Business Model for Your Start-Up

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      Episode 19: Disrupting the Hearing Aid Industry with Patrick Freuler

      Today’s featured guest is Patrick Freuler, the founder, and CEO of Audicus, which offers high-tech, affordable hearing aids by selling them straight to consumers, online. Audicus is changing the way hearing loss is diagnosed and treated by providing remote hearing test solutions, which they do by offering free hearing test apps on desktops and iOS. This unique model is truly disrupting the hearing aid industry. In fact, it is so disruptive that Audicus has become the leading eCommerce retailer of hearing aids and has saved consumers more than $30 million to date.  

      On top of that, Patrick recently pitched to Sir Richard Branson on Necker Island alongside only a handful of companies in the Extreme Tech Challenge. Patrick was born in Switzerland but he was raised in and went to school in Brazil and Amsterdam. He holds a bachelor’s and master’s degree in Aerospace Engineering from MIT and before Audicus he worked as a private equity healthcare investor at Bain Capital and also as a Strategy Consultant at McKinsey.

      Patrick joins us today to talk about the three things that everyone should know about Audicus, including how they are streamlining the hearing aid acquisition process with a consumer- centric focus. He shares how Audicus is revolutionizing the hearing aid industry by taking a completely new approach and offering consumers an alternative to purchasing hearing aids. Patrick outlines exactly how they were able to grow Audicus by tapping into the tech- enabled, younger consumer segment with their unique business model. The press and word of mouth that the company received from this approach was what really put Audicus on the map.

      Ultimately, Audicus is all about bringing people together by taking a consumer-based focus to their branding. Patrick also shares how they aim to educate their consumers to take healthcare decisions into their own hands to have a drastic improvement in their quality of life.

      Listen to the Full Episode: 

      Read the Transcript

      Episode 19 Transcript: Disrupting the Hearing Aid Industry with Patrick Freuler

       

      What You’ll Learn From This Episode:

      • The three takeaways that everyone should know about Patrick’s company, Audicus.
      • How Patrick is steering Audicus to disrupt the hearing aid industry by providing consumers with an alternative channel to purchase.
      • The strategies Patrick used to grow Audicus, competing in two different customer segments and bypassing audiologists.
      • How to identify your ideal customer segments and how to uniquely market to each one.
      • What motivated Patrick to leave his prestigious positions in Corporate America and start his own company.
      • How Patrick finds balance within his work and personal life.

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      Episode 18: Leveraging Genuine Relationships for Explosive Career Growth with Daronte Jones

      Today's featured guest, Daronte Jones, has experienced a meteoric rise in his career. He just finished his first season as an assistant defensive backs coach for the Miami Dolphins. Prior to his current post in the NFL, he was the defensive backs coach at the University of Wisconsin for one season, whose defensive squad was ranked number 2 in the Big Ten and number 7 nationwide. Before that, he spent three seasons at the University of Hawaii as an assistant coach. 

      In this episode, Daronte talks about how he keeps up with the demanding schedule required in the coaching industry. Coaching at the collegiate or professional level is a high stakes career and winning is an all-important metric. This business requires long hours, especially during the season, and there is little room for making mistakes or slow progress. On top of all that, his career has required him to move constantly which can sacrifice relationships.

      Daronte shares just what it's taken to ascend from a high school coach to the coaching staff of a professional football team. He's taken an indirect route, often against the advice of well-meaning colleagues, to accomplish his goal. Whether you're a fan of football or not, this is an intriguing conversation filled with practical advice for those looking to pursue their passion at all costs.

      Listen To The Full Episode:

      What You'll Learn From This Episode:

      • The three things Daronte feels are key to being an NFL coach.
      • The sacrifices college and professional coaches make for their strenuous but fulfilling careers. 
      • Advice for those interested in coaching at the college and professional levels of football.
      • How he finds balance and self-care during the hectic schedule of the season.
      • Why nurturing relationships at all levels is important to your career.

      Featured On The Show:

      BOOST Bonus: Set Boundaries on the Sacrifices You’ll Make for Work

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