Today’s featured guest is Bob London, the founder and CEO of Chief Listening Officers, which helps mid-sized B2B tech and professional services firms in the software, SaaS, data, financial services, and healthcare sectors really listen to their customers and develop marketing strategies that speak to them. Bob is a 20-year marketing leader who pioneered the outsourced chief marketing officer concept in 2003 when he founded London, Ink., a B2B marketing consultancy. He’s worked with, advised, and mentored dozens of small and mid-sized companies on their marketing strategy and execution, serving as an interim or part-time CMO.
Bob wears a number of other hats as well, including serving as an Entrepreneur in Residence at the University of Maryland’s Dingman Center for Entrepreneurship. He’s mentors and advises numerous startup companies, he speaks at a ton of events, and he publishes the DriveTime Marketing video blog, as well as Bobservations, a blog series that looks at the often humorous intersection of business and life.
Listen to the Show:
What You’ll Learn From This Episode:
- The three things everyone should know about what it takes to be a chief listening officer.
- The “12 magical questions” every business should ask their audience.
- What the “elevator rant” is and how it can help you gain insight into the minds of your customers.
- How Bob teaches companies to embrace the culture of good listening.
- Why the ideal time for organizations to listen to their customers is when things are going well.
- Why a face-to-face meeting is much more effective than a customer survey.
- How Bob had to learn how to market himself in order to grow his business.
Featured on the Show:
- Connect with Bob: Email — | Website | Twitter | Facebook | LinkedIn
- Dingman Center for Entrepreneurship
- Bobservations Blog
- Book Yourself Solid by Michael Port