Episode 41: The LivWell Health Series: Leveraging Metrics and Personalized Care to Keep Older Adults Healthy and Safe at Home

Today’s featured guest is Richard Jackson from Riverside Health System. Rick is the Executive Director of the Riverside Center for Excellence in Aging and Lifelong Health, which helps older adults and their families make informed decisions about their health and wellbeing.

Read More

Episode 40: The LivWell Health Series: Digitizing Tedious Paper-Based Workflows and Referrals in a Large Health Care System with Sharie Torres

Episode 40: The LivWell Health Series: Digitizing Tedious Paper-Based Workflows and Referrals in a Large Health Care System with Sharie Torres

Today’s featured guest is Sharie Torres. Sharie is a registered nurse from Hawaii and has worked in a large healthcare system there for 20 years. She acts as a Utilization Manager and has witnessed firsthand how technology has helped one of the largest providers of the nation, improve their workflow and referral management processes. A lot of healthcare systems today are struggling with the transition to technological solutions. Moving from hundreds of paper processes to something quicker can be a huge and often tedious undertaking for a medical team. 

Read More

Episode 39: The LivWell Health Series: The Role of Technology and Transformation In Senior Living With Denise Rabidoux of EHM Senior Solutions

Episode 39: The LivWell Health Series: The Role of Technology and Transformation In Senior Living With Denise Rabidoux of EHM Senior Solutions

Today’s featured guest is Denise Rabidoux, President, and CEO of EHM Senior Solutions. EHM Senior Solutions is a not-for-profit organization with a history dating back to 1879. Formerly known as Evangelical Homes of Michigan, EHM operates senior living, Medi-Care at home and private duty life choices programs.

Read More

Episode 38: The LivWell Health Series: One Caregiver’s Journey to Impact 1 Million Lives with Alex Go

Episode 38: The LivWell Health Series: One Caregiver’s Journey to Impact 1 Million Lives with Alex Go

We are in for a treat with today’s featured guest, Alex Go. Alex is the CEO and Co-founder of LivWell Health, a technology-enabled service provider that assists seniors to live independently at home and also for families seeking assistance in their care. Their goal is to make caregiving easier for the 44 million Americans that are caring for older adults and special needs children. LivWell Health partners with senior service providers to expand the markets they serve with the goals of enhancing revenue and improving staff productivity.

Read More

The LivWell Health Series: Modernizing the Delivery of Home and Community-Based Services to Improve the Social Determinants of Health

About LivWell Health

With an aging population that prefers to live independently in the setting of their choice (often their home), the demand for home and community-based service delivery is growing.

LWH logo.png

LivWell Health is designed to meet this need for patients and their families, care coordinators, social workers and senior living providers.

  • Care coordinators and social workers have chosen LivWell Health's workflow-optimized, referral management solutions to easily manage community resources, create a patient-centric "personalized service plan" and streamline patient hand-offs to their preferred network partners. 
  • Senior living providers enjoy LivWell Health's interactive digital signage systems and tablets to register for social activities, submit service requests, review dining options or just keep up with community news.  This offers one information system to power all of the providers' signage, in-campus TV channel and resident portal solutions. 

Podcast Series

This four-part podcast series dives deeper into the role that LivWell Health and technology in general increasingly play in home and community-based services and care transitions.  The following episodes explore LivWell Health founder Alex Go's personal journey as a caregiver and how it inspired him to create LivWell Health, as well as examples of how several communities and care coordinators have incorporated LivWell Health into their programs with great success.

  • Episode 38:  One Caregiver’s Journey to Impact 1 Million Lives with Alex Go
  • Episode 39:  The Role of Technology and Transformation In Senior Living With Denise Rabidoux of EHM Senior Solutions
  • Episode 40:  Digitizing Tedious Paper-Based Workflows and Referrals in a Large Health Care System with Sharie Torres
  • Episode 41:  Leveraging Metrics and Personalized Care to Keep Older Adults Healthy and Safe at Home
 
 

Episode 37: Creating An Organizational Culture to Serve Older Adults In a Consistent, Caring Way With Tristan White

Today’s featured guest is Tristan White. Tristan is the CEO and founder of The Physio Co, which helps Australian seniors stay mobile, safe, and happy. Onsite physiotherapy is their thing. In 2004, The Physio Co was just one person with a vision to change seniors' healthcare forever. Today, The Physio Co is ranked as Australia’s best place to work, has 100 team members and delivers over 200,000 physiotherapy consultations per year. 

Tristan is a qualified physiotherapist from the University of Melbourne. He has an MBA from Queensland University of Technology and a Masters degree from MIT for their Entrepreneurial Masters Program. Tristan also loves helping other people build strong cultures and be happier at work. He writes a blog called Culture is Everything, which Smart Company lists as one of Australia’s 25 Best Business Blogs and he is also a speaker. In today’s episode we hear all about Tristan’s work with The Physio Co as well as the systems he uses to create successful cultures in his organization and in others.

 
 

Listen to the Show:

What You’ll Learn From This Episode:

  • Why Tristan left behind a sexy career helping professional athletes to serve older adults
  • The role physiotherapists play in providing social engagement for the seniors they treat 
  • How a combination of in-person and tele-rehab can be powerful for PT patients
  • How to discover and live the core values of your business and create a consistent organizational culture
  • How to show employees love and appreciation
  • The importance of being flexible on what you deliver but consistent in how you deliver

Featured On The Show:

BOOST Bonus: 8 Innovators Targeting the Elder Care Market

The Sponsor For Today’s Episode:

Enjoy The Show?

  • Don't miss an episode, subscribe via iTunesStitcher or RSS.
  • Leave us a review in iTunes
  • Join the conversation by leaving a comment below!

Episode 36: Building a Lasting Business Culture To Encourage Entrepreneurial Thinking with Ronen Gafni

I am pumped to introduce today’s featured guest, Ronen Gafni. Ronen is a serial entrepreneur who grew up in the startup nation of Israel, trading on the stock market, operating a branding company, training companies, and more. He is the creator and founder of FreshBiz and the FreshBiz game developer as well. Ronen also co-authored the book, The New Entrepreneurz: Changing the Way You Play Life, and he is also a visionary global trainer, or business coach, as many like to call him. 

Ronen has been featured on TV, radio, and magazines talking about the future of business, and he has trained over 15,000 people across 20 countries on innovation and entrepreneurial thinking. As a keynote speaker and futurist, Ronen weaves together new approaches to business, education, design, and lifestyle. Today we dive into applying gaming to business by starting with lifestyle and designing the business model accordingly. We also go further into creating a business model based on partnerships, the role of game-based learning in entrepreneurship, the effect of culture on creative thinking, and much more.

 
 

Listen to the Show:

What You’ll Learn From This Episode:

  • Three key features of FreshBiz. 
  • How to create lasting cultural change and creative thinking through re-wiring mindsets.
  • How to design a successful business model, without offices or employees. 
  • The role and impact of game-based learning on entrepreneurial thinking.
  • How to anticipate and prepare for the different seasons of business.
  • Why it's important to start with a clear canvas when reinventing your business.

Featured On The Show:

BOOST Bonus: Cultural Change That Sticks

The Sponsor For Today’s Episode:

Enjoy The Show?

  • Don't miss an episode, subscribe via iTunesStitcher or RSS.
  • Leave us a review in iTunes
  • Join the conversation by leaving a comment below!

Episode 35: Transforming a MBA and Big 5 Consulting Expertise Into an International Wine Business With Courtney Kingston

I am so excited to introduce today’s featured guest, Courtney Kingston. Courtney is the founder of Kingston Family Vineyards in Casablanca Valley, Chile. She’s a graduate of Princeton University and she started her career as a consultant for Deloitte’s wine industry practice. There she began learning the ins and outs of the California wine business, and later as a student at the Stanford Graduate School of Business, she wrote the vineyard’s original business plan using the Chilean cattle ranch that her family had owned and operated since 1922. 

After many discussions about the feasibility of converting the family farm into a vineyard, Kingston Family Vineyards became a reality in 1998. Courtney and her husband, Andy, have three daughters and share their time between Portola Valley, California and Chile’s Casablanca Valley. Today Courtney shares the story how how it all began, as well as the ins and outs of what it’s really like to start and run your own vineyard.

 
 

Listen to the Show:

What You’ll Learn From This Episode:

  • The three things to know about Kingston Family Vineyards. 
  • The turning point that convinced Courtney to leave her full-time job.
  • How Courtney grew her business, starting out with her office in a closet.
  • Why using a direct-to-consumer business model was key for the Kingston Family Vineyards.
  • The inflection point in Courtney’s life, and what she learned from the experience.
  • Self-care tips to give you energy and help you to listen through the noise in life.
  • Why you can't allow fear to prevent you from pursing your dream.

Featured On The Show:

BOOST Bonus: Entrepreneurs: Don't Lose Yourself to Depression

The Sponsor For Today’s Episode:

Enjoy The Show?

  • Don't miss an episode, subscribe via iTunesStitcher or RSS.
  • Leave us a review in iTunes
  • Join the conversation by leaving a comment below!

 

    Episode 34: How Balance Training Keeps You Healthy and Young with Jim Klopman

    Today’s featured guest is Jim Klopman. Jim is a lifelong innovator who has always been one of those people who thinks differently. He was born with brain damage, ADHD, and dyslexia and used athletics to overcome these challenges. After years of being an athlete and unsure of his purpose in life, Jim found his purpose and developed his own business called The SlackBow Balance Training System. 

    After five years of development, Jim believes that with the right neural whole-body training to optimize the human balance system, everyone can improve physically and mentally, and can even live longer and feel younger. Prior to starting SlackBow, Jim worked as a VP of Marketing at Intera Corporation and at Russell Athletic as a Management Turnaround Specialist and Product Developer. Today Jim is here to share more about balance training and what the SlackBow System is all about.

     
     

    Listen to the Show:

    What You’ll Learn From This Episode:

    • The three things everyone should know about balance and the SlackBow System. 
    • The Klopman Balance Index and how it is designed to categorize balance.
    • Why we live in a world that is designed to degrade our balance system.
    • Everyday tips and strategies for improving your balance. 
    • The complexity of the balance system, and how it involves every aspect of your body.
    • Recovering from balance issues and the role it plays on our mental health and quality of life.
    • The importance of perseverance and having an absolute belief in what you do.
    • Why timing is everything when it comes to adopting new innovations in the market.
    • As an innovator, why taking action on your ideas is absolutely crucial.

    Featured On The Show:

    BOOST Bonus: 8 Ways to Improve Your Balance

    The Sponsor For Today’s Episode:

    Enjoy The Show?

    • Don't miss an episode, subscribe via iTunesStitcher or RSS.
    • Leave us a review in iTunes
    • Join the conversation by leaving a comment below!

    Episode 33: Knowing Your Strengths and Buying Into the Idea of Change With Stephanie Goetsch

    Today on the show we welcome Stephanie Goetsch. Stephanie is the founder of Spark Career Strategy, which she launched in 2010. What began as a dedicated career coaching for "what’s next" professionals, blossomed into organizational development and human resources consulting, career and performance coaching, and group training offerings. As the name suggests, Stephanie delivers both spark and strategy to each company and client that she works with. She’s a lover of change, whether it’s changing minds with learning, changing careers with career coaching, changing business with innovation and design, or changing behaviors with performance coaching. 

    Prior to launching her own business, she held a number of human resource positions in different organizations, including US Pharmacopeia and Chevy Chase Bank. She’s also a passionate supporter of the US Military and in 2016 she founded Call to Action, which is a non-profit organization that delivers exceptional career transition strategies to US veterans and military spouses to successfully leverage their unique talents for civilian careers. 

     
     

    Listen to the Show:

     

    What You’ll Learn From This Episode:

    • Key trends in career transitions and what types of opportunities the future workforce is looking for.
    • Why it's important to buy into the idea of change, even though it might be painful.
    • How to transform your business away from the “all-consuming” model and towards balance.
    • Why Stephanie founded Call to Action and how it supports the community.
    • How to grow your business by bootstrapping your way to the top.
    • The importance of knowing your limits and surrounding yourself with a great team.
    • The best way to transition from providing free services to having actual, paying clients. 
    • How to adopt the mindset of being comfortable promoting yourself. 
    • Why it's crucial to operate in your own “wheelhouse” and build on those skills. 

    Featured On The Show:

    BOOST Bonus: 10 Tips for Bootstrapping Your Startup

    The Sponsor For Today’s Episode:

    Enjoy The Show?

    • Don't miss an episode, subscribe via iTunesStitcher or RSS.
    • Leave us a review in iTunes
    • Join the conversation by leaving a comment below!

    Episode 32: Building a Competitive Business in the Healthy Beverage Industry With John S. Lee

    Today’s featured guest is John Lee. John is the co-founder of Capital Kombucha, which is Washington D.C.’s first kombucha brewery. He founded the company with two classmates from GW’s business school in 2012. Prior to business school, John worked as a structural engineer, which was a far cry from the world of healthy beverages. John and his co-founders identified a market in D.C. for the fermented sweetened tea drink that’s believed to support a healthy gut and strong immune system. 

    Unlike the West Coast, which is saturated with these types of health and wellness beverages, D.C. was pretty low on kombucha offerings, yet had a very active, health-conscious population. So Capital Kombucha was born and they began selling their drinks at local markets before expanding to larger retail outlets, like Whole Foods and Safeway. Today they distribute to hundreds of locations from Virginia to New York, all along the mid-Atlantic. 

     
     

    Listen to the Show:

    What You’ll Learn From This Episode:

    • The three things everyone should know about kombucha and building a business in the beverage industry.
    • The costs and challenges faced when you have a product that is not shelf-stable.
    • How to be competitive in the beverage industry and have your product stand out.
    • Implementing a just-in-time inventory system when you do not yet have baseline data.
    • Future trends in the beverage industry and how to leverage partnerships. 
    • How to avoid burnout by taking a step back from your business to get a new perspective.

    Featured On The Show:

    BOOST Bonus:  5 Facts That Will Convince You To Actually Care About Your Gut Bacteria

    The Sponsor For Today’s Episode:

    Enjoy The Show?

    • Don't miss an episode, subscribe via iTunesStitcher or RSS.
    • Leave us a review in iTunes
    • Join the conversation by leaving a comment below!

    Episode 31: Turning Your Expertise Into A High-Ticket Business Coaching Program With Tony Teegarden

    Today's featured guest is Tony Teegarden. Tony is an online marketing and lifestyle coach who works with coaches and experts, including me, to turn their expertise into high-ticket, online group coaching programs so they can leverage their time and enjoy life without being consumed by their business. His clients have generated millions in revenue over just a few short years, in dozens of niches. 

    Tony has more than 20 years of sales experience, and his whole sales philosophy is based on serving your ideal prospect and providing value. He has a 100% happy client and result rate, in part because he only works with people who are open to the type of transformation that his program requires. I have benefited so much in the last few months from working with Tony so I knew I had to share his amazing expertise and my experience with all of you.

     
     

    Listen to the Show:

    What You’ll Learn From This Episode:

    • Three things to know about turning your expertise into a high-ticket coaching program.
    • Tony’s philosophy on encouraging others to sell big-ticket items.
    • Why people are more likely to invest highly when they are trying to eliminate pain.
    • The future trends for big-ticket programs in the coaching industry.
    • The level of expertise and hard work required to make a successful transformation.
    • How paying attention and listening well are the best ways to serve your ideal client.
    • Using the technique of a quiet launch to test and validate your product in the market.

    Featured On The Show:

    BOOST Bonus:  Diagnosing Your Prospects' Needs

    The Sponsor For Today’s Episode:

    Enjoy The Show?

    • Don't miss an episode, subscribe via iTunesStitcher or RSS.
    • Leave us a review in iTunes
    • Join the conversation by leaving a comment below!

    Episode 30: Accelerating the Development of High-Potential Young Leaders With Carrie Rich

    I am so fired up to introduce today’s featured guest, Carrie Rich. Carrie is the CEO and Co-founder of The Global Good Fund, which is built by and for social entrepreneurs. It was created in 2012 when Carrie was just 26 years old, based on the belief that growing leaders is the best strategy for solving complex social problems and achieving global good. The Global Good Fund leverages this vision by accelerating the development of high-potential young leaders through financial investment and by harnessing executive insights via a customized leadership development program. In 2017, over 24,000 high potential entrepreneurs from more than 100 countries applied for one of 12 fellowship positions with the Fund. 

    Carrie wears a number of other hats as well, including published author and mentor-in-residence at GW University. She's also part of the faculty at GW and the Amani Institute in Kenya and a board member at several other organizations. Carrie's also won a number of honors, including the 2016 Ernst and Young Entrepreneur of the Year Award, the POLITICO Women Who Rule Award, the Washington Business Journal 40 Under 40, Entrepreneur.com Top 30 Startups to Watch, the Asian Social Innovation CEO of the Year, and others. The story of how the Global Good Fund came to be is truly amazing. 

     
     

    Listen to the Show:

    What You’ll Learn From This Episode:

    • The three things everyone should know about the Global Good Fund.
    • How the Global Good Fund came to be from $100 of lunch money.
    • How to establish an authentic mentor relationship.
    • The future of social entrepreneurship and the expanding international diversity.
    • Three tactics Carrie and the Global Good Fund team used to grow the business.
    • Accepting failure as a part of growing and learning in business.
    • Creating a supportive culture with a focus on both work and family. 

    Featured On The Show:

    Boost Bonus:  5 Tips for Finding and Keeping a Good Mentor
     

    The Sponsor For Today’s Episode:

    Enjoy The Show?

    • Don't miss an episode, subscribe via iTunesStitcher or RSS.
    • Leave us a review in iTunes
    • Join the conversation by leaving a comment below!

    Episode 29: How to Take Risks and Get Over the Fear of the Unknown With Michael Sacca

    Today on the show I am pleased to introduced Michael Sacca. Michael was President of Crew, which has sourced freelancers for over $30 million in design and development projects. Crew was just acquired by Dribbble, which is a community of creative designers who share small screenshots that show their work, process, and current projects. Michael led the negotiations for the acquisition of Crew and became the Head of Sales and Marketing at Dribbble. He's also the host of Rocketship.fm, a business podcast that's focused on inspiring entrepreneurs. 

    Michael started his career by moving to LA and pursuing music. After three years of waiting tables and little success, he decided to teach himself to code and he used his coding skills to launch Tiny Factory, which is a web development agency that won clients like GE and Kobe Bryant. While running Tiny Factory, he started the Rocketship Podcast and built many other apps and products, some of which of have been acquired. 

     
     

    Listen to the Show: 

    What You’ll Learn From This Episode:

    • The three things to know about the current marketplace for creative designers.
    • How low-cost design services are impacting the design industry for creative freelancers.
    • How Crew serves designers by managing their businesses.
    • The latest trends in the design industry and the movement towards UX and product design.
    • How to grow your business through content, tool marketing, direct sales and SEO.
    • The commitment and tactics required to build an audience through content marketing.
    • Knowing when to walk away from something that you are no longer passionate about.
    • How to structure and develop side projects that support your current business. 
    • Developing the right mindset to accept failure and move on quickly. 

    Featured On The Show:

    BOOST Bonus:  When To Walk Away From Your Startup

    The Sponsor For Today’s Episode:

    Enjoy The Show?

    • Don't miss an episode, subscribe via iTunesStitcher or RSS.
    • Leave us a review in iTunes
    • Join the conversation by leaving a comment below!

    Episode 28: Finding Success by Outsourcing Your Business with Daniel Gefen

    Today I am excited to introduce today’s featured guest, Daniel Gefen. Daniel is the host of the Can I Pick Your Brain podcast, as well as the founder of Jet Virtual, a telephone answering service and virtual office business with locations all over the world. He is also the cofounder of Get Featured, which helps small brands go from obscurity to celebrity. Although he’s built a successful career, Daniel has certainly had his ups and downs, which we will get into today.  

    At the age of 23, Daniel had a six-figure salary...right before he went broke and was evicted onto the streets of California with his wife and son. They returned to London where he took a job as a cashier for about a year before he couldn’t take it anymore and just had to get back to being an entrepreneur. Daniel started Jet Virtual and through persistence and a lot of cold calling, he grew the business. 

    All was going well until one of his key team members abruptly quit and his landlord sold the building and he was told he needed to vacate the space. After those two blows, he wasn’t sure that he was going to be able to run the business, but then he got the idea to outsource his business to one of his competitors, and this allowed him to scale faster and eliminate his staff and equipment, thereby freeing him up to work from anywhere. Using this approach, he spent a year working out of a hotel lobby before he semi-retired on passive earnings at age 31. 

     
     

    Listen to the Show:

    What You’ll Learn From This Episode:

    • How Jet Virtual works, and how it's possible to find success by outsourcing your business.
    • Why creating a sense of urgency is crucial for reaching your goals.
    • The value of outsourcing the “grunt work” to free up time to build your business.
    • How to structure your business model to still be profitable while outsourcing.
    • Important characteristics to have in a business partnership.
    • Why Daniel’s biggest piece of parting advice is to constantly produce content.

    Featured On The Show:

    BOOST Bonus: 22 Tips For Creating Great Content When You Don’t Have a Clue

    The Sponsor For Today’s Episode:

    Enjoy The Show?

    • Don't miss an episode, subscribe via iTunesStitcher or RSS.
    • Leave us a review in iTunes
    • Join the conversation by leaving a comment below!

    Episode 27: Harnessing the Power of Creative Disruption With Josh Linkner

    Today’s featured guest is Josh Linkner. Josh has spent his career harnessing the power of creative disruption. His journey has been non-traditional at every step. As the founder and CEO of five tech companies, Josh built his businesses from a blank page into a combined value of over $200 million. As a hyper-growth CEO of over 20 years, he’s used innovative approaches to topple competitors, fight through adversity, and achieve at the highest levels. 

    In addition to his own startups, Josh has been involved with the launch, growth or financing of over 100 other companies. He’e helped raise over $150 million of venture capital and has mentored leaders and entrepreneurs through the struggles of explosive growth. He is the founding partner of Detroit Venture Partners, which invests in tech startups as a platform to help rebuild his beloved hometown of Detroit, Michigan. He’s also the founder and CEO of ePrize where Josh built the largest digital promotion agency in the world, serving 74 of the top 100 brands. 

    Working with many of the most progressive CMO’s in the world, he’s a pioneer in digital marketing, winning dozens of awards for groundbreaking innovation at the intersection of technology and advertising. Josh is also an internationally recognized thought leader and a top-rated keynote speaker on innovation, creativity, reinvention, and hyper-growth leadership. His keynotes are focused not only on inspiring audiences but also sharing actionable strategies to drive meaningful outcomes. He is also a two-time New York Times best-selling author of three books, he’s a weekly contributor to Inc. MagazineForbes, and the Detroit Free Press, and a professional jazz guitarist. He has twice been named the Ernst and Young Entrepreneur of the Year, and is a President Obama Champion of Change Award recipient. 

     
     

    Listen to the Show:

    What You’ll Learn From This Episode:

    • The three things to know about creative disruption and how to implement it in our lives. 
    • How to unlock your creative capacity by simply recognizing that it is a learned skill.
    • How you can overcome the stagnation of brainstorming with "role-storming".
    • Why Josh looks at hacking as a tool that can also be used for good.
    • The mindset of compasses over maps to empower ourselves to carve the best route.
    • How to put yourself out of business by constantly being in a state of reinvention.
    • Josh’s parting piece of wisdom to focus on creating your own art and possibilities in the world.

    Featured On The Show:

    BOOST Bonus: 7 Daily Habits That Can Unlock Your Creativity, According to Science

    The Sponsor For Today’s Episode:

    Enjoy The Show?

    • Don't miss an episode, subscribe via iTunesStitcher or RSS.
    • Leave us a review in iTunes
    • Join the conversation by leaving a comment below!

    Episode 26: How to Advise Start-ups and Find Your Product/Market Fit with Ben Foster

    Today’s featured guest is Ben Foster. Ben is a full-time product advisor who’s currently working with over a dozen start-ups up and down the East Coast, through his firm, Foster Innovation. He has a top notch reputation amongst entrepreneurs and venture capitalists who are eager to get his guidance as they scale their companies.

    Previously, Ben was the VP of Product Management and User Experience at OPower, a company he helped lead to a $1 billion IPO and was later bought by Oracle. Ben started his career in the first big Internet boom and rose through the ranks at eBay in the early 2000’s and he hasn’t looked back since.

     
     

    Listen to the Show:

    What You’ll Learn From This Episode:  

    • The three things to know about working as an advisor to start-ups.
    • Why Ben coaches his clients to be product-driven rather than services-driven.
    • A good business model for working with early-stage start-up companies.
    • How Ben has built his business based mostly on referral and word-of-mouth.
    • Start-up do's and don'ts. 
    • Why it's critical to understand what your business is good at and how it really functions.
    • How Ben has separated himself from other advisors and sets professional boundaries to ensure quality work and enough personal time.

    Featured On The Show:

    BOOST Bonus:  Product/Market Fit: What it Really Means, How to Measure it, and Where to Find It

    The Sponsor For Today’s Episode:

    Enjoy The Show?

    • Don't miss an episode, subscribe via iTunesStitcher or RSS.
    • Leave us a review in iTunes
    • Join the conversation by leaving a comment below!

    Episode 25: Discover How the World Sees You With Sally Hogshead

    Today’s featured guest is Sally Hogshead. Sally skyrocketed to the top of the advertising profession in her early 20’s. By age 24 she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History. 

    Drawing upon this remarkable branding legacy, Sally developed The Fascination Advantage, which is the first algorithm to measure personal brands, and unlike traditional personality assessments such as Meyers-Briggs or Strengthsfinder, Sally’s test does not measure how you see the world, but how the world sees you. She frequently appears in national media, including NBC’s Today Show and The New York Times. She was named the #1 brand guru in the world, and her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA as well as thousands of small businesses. 

    The science of fascination is based on Sally’s decades of research with dozens of Fortune 500 teams, hundreds of small business, and over 1,000 C-level executives. Her newest book, Fascinate: How to Make Your Brand Impossible to Resist, is a New York Times bestseller. Sally is one of only 172 living members of the Speaker Hall of Fame, which is the global speaking industry’s highest award for professional excellence. 

     
     

    Listen to the Show:

    What You’ll Learn From This Episode:  

    • Why it's crucial to know your Fascination Advantage.
    • How the Fascination Advantage assessment works, and what you can learn about yourself.
    • Why the best performing teams are filled with a diversity of leadership styles.
    • The most predominant archetypes that exist within different industries.
    • The gender differences between different work styles and personality types.
    • How to elevate your own perceived value in building a personal brand.

    Featured On The Show:

    BOOST Bonus: Take Your Own Fascination Advantage Assessment.  The Fascination Advantage is the first marketing-based communication assessment. Answer just 28 questions, and you’ll find out how others perceive you. Created by Sally Hogshead, and based on results of a million participants, this test will reveal the very best of how the world sees you.
    1. Go to HowToFascinate.com/YOU
    2. For the access code, enter BOOST17

    The Sponsor For Today’s Episode:

    Enjoy The Show?

    • Don't miss an episode, subscribe via iTunesStitcher or RSS.
    • Leave us a review in iTunes
    • Join the conversation by leaving a comment below!

    Episode 24: How to Channel a Successful Career into a Start-Up Venture With Jay Newton-Small

    Today on the podcast we are delighted to welcome Jay Newton-Small. Jay is the co-founder of MemoryWell, which is an online platform that empowers caregivers to provide compassionate and empathetic care. They do this by having journalists tell the stories of people who can’t tell their own, which helps caregivers understand them and improve their quality of life. MemoryWell was launched in September of 2016, and it’s off to a really impressive start. Just a few weeks ago, in March 2017, Jay and her team took home the top prize of $130,000 in the Launch category at the Inaugural WeWork Awards. 

    download3.jpg

    Prior to her life as a startup founder, Jay served as the Washington correspondent for Time Magazine and is also the author of Broad Influence: How Women are Changing the Way America Works. Jay has written about everything from Washington politics to foreign policy and national trends. She’s covered stories on five continents for Time from conflicts in the Middle East to the earthquake in Haiti, to the Scottish Independence Movement, and attacks in Paris. She has also covered the 2008 and 2012 presidential campaigns for Time, as well as Congress and the White House, and interviewed numerous heads of state, including Presidents Obama, and George W. Bush, along with senators, governors, and foreign dignitaries. She has written more than half a dozen Time cover stories and contributed to dozens of others. Jay is also still a regular contributor on MSNBC and CNN and continues to contribute to Time Magazine

     
     

    Listen to the Show: 

    What You’ll Learn From This Episode:  

    • Three things that everyone should know about MemoryWell.
    • How MemoryWell helps caregivers provide additional support and emotional care.
    • The role that technology plays in helping MemoryWell make an emotional connection.
    • What inspired Jay to write her book, Broad Influence.
    • How Jay determines how much time to devote to her original career as a journalist and author and her newer start-up venture.

    Featured On The Show:

    BOOST Bonus: Taking Care of YOU: Self-Care for Family Caregivers

    The Sponsor For Today’s Episode:

    Enjoy The Show?

    • Don't miss an episode, subscribe via iTunesStitcher or RSS.
    • Leave us a review in iTunes
    • Join the conversation by leaving a comment below!