Episode 23: Learning How to Listen With Bob London

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Today’s featured guest is Bob London, the founder and CEO of Chief Listening Officers, which helps mid-sized B2B tech and professional services firms in the software, SaaS, data, financial services, and healthcare sectors really listen to their customers and develop marketing strategies that speak to them. Bob is a 20-year marketing leader who pioneered the outsourced chief marketing officer concept in 2003 when he founded London, Ink., a B2B marketing consultancy. He’s worked with, advised, and mentored dozens of small and mid-sized companies on their marketing strategy and execution, serving as an interim or part-time CMO. 

Bob wears a number of other hats as well, including serving as an Entrepreneur in Residence at the University of Maryland’s Dingman Center for Entrepreneurship. He’s mentors and advises numerous startup companies, he speaks at a ton of events, and he publishes the DriveTime Marketing video blog, as well as Bobservations, a blog series that looks at the often humorous intersection of business and life. 

 
 
 

Listen to the Show: 

What You’ll Learn From This Episode:

  • The three things everyone should know about what it takes to be a chief listening officer.
  • The “12 magical questions” every business should ask their audience.
  • What the “elevator rant” is and how it can help you gain insight into the minds of your customers.
  • How Bob teaches companies to embrace the culture of good listening.
  • Why the ideal time for organizations to listen to their customers is when things are going well.
  • Why a face-to-face meeting is much more effective than a customer survey.
  • How Bob had to learn how to market himself in order to grow his business.

Featured on the Show:

BOOST Bonus: 12 Provocative Customer Re-Discovery Questions and How to Ask Them 

The Sponsor For Today's Episode:

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Episode 22: How to Wow with Frances Cole Jones

On today’s episode, our featured guest is Frances Cole Jones. Frances is the author of How to Wow: Proven Strategies for Selling your Brilliant Self in any Situation, and Wow Your Way Into the Job of Your Dreams. She is also the creator of Interview Wow, which is an iOS app. Forbes voted Frances' blog one of the top 100 websites for women. In 2014, Speaking.com voted Frances one of the top five speakers in communication. She's an etiquette expert, a job interview expert, and a body language expert.

Frances founded her company, Cole Media Management, in 1997. The company's focus is on helping clients catch their customers' attention and keep their trust. She helps prep her clients for TV and print interviews, IPO roadshows, investor meetings, and internal meetings. In today’s episode, Frances joins us to talk about improving your communication skills, business growth strategies, and the role of meditation in her life. 

 
 

Listen to the Show: 

What You’ll Learn From This Episode:

  • The three things to know about communicating your value to prospects and clients and how to wow them. 
  • Tips for introverts to practice their networking and speaking skills. 
  • How to prep for media interviews, engaging the audience in an authentic and exciting way.
  • The pumpkin-raisin face exercise and how it can make you more alert and interesting to watch.
  • Why embedding information in your body kinesthetically can help you in times of stress.
  • Why it's important to embrace your nerves and not shove them down.

Featured on the Show:

BOOST Bonus: Small Business Advice:  Top-Rated Meditation Apps for iOS and Android Teaching Us to Be Mindful in 2017

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Episode 21: Building an Authentic Brand with Julia Landauer

I am so thrilled to introduce today’s featured guest, Julia Landauer. Julia is a two-time champion NASCAR racer from New York City. Since making history at the age of 14 as the youngest and first female driving champion from the Skip Barber Racing Series, Julia has explored and won in all types of racing, from go-karts, to formula cars, to stock cars. Now at 25-years-old, Julia has her NASCAR license and is making history with her wins in a local NASCAR series in Virginia. 

In the K&N Series, Julia finished fourth in the series championship, becoming the highest-finishing female in the series’ 62-year history. Julia is the only woman among 11 drivers picked in the 2016-17 NASCAR Next Program that highlights future stars. As she climbs the NASCAR ladder, Julia uses her racing platform to continue advocating for women in sports and STEM, for education and following your dreams despite hurdles. She is a graduate of Stanford University and was recently selected as one of the 2017 Forbes 30 Under 30 honorees. 

Today Julia joins us to talk about her story of becoming a professional race car driver and how she followed her dreams despite the doubt from others in her life. She believes in building an authentic brand and truly believing in yourself to follow the path that is best for you. 

 
 

Listen to the Show: 

What You’ll Learn From This Episode:

  • The three things everyone should know about being a NASCAR driver.
  • The demographic makeup of NASCAR drivers and the role of diversity.
  • What trends are happening now and in the future for NASCAR drivers. 
  • The need for NASCAR to blend new technology and long-time traditions.
  • Julia’s involvement with STEM and educating women to follow their dreams. 
  • How Julia first got into racing and made her first sponsor pitch at age 15.
  • Why authenticity, networking, and believing in yourself is key to building a strong brand.
  • Julia's tips on perfecting your elevator pitch and understanding your unique offer.
  • How Julia prioritizes her health and well-being to emphasize self-care.

Featured on the Show:

BOOST Bonus: Small Business Advice: Tips for Knowing When to Listen and When to Ignore 

The Sponsor For Today's Episode:

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Episode 20: Playing For the Long Game in Business Growth with Stephan Sherman

On today’s episode, our featured guest is Stephan Sherman. Stephan is the founder and Creative Chief Officer of Super Evil Megacorp, which is a gaming and eSports developer. The company’s first title, Vainglory, quickly rose to become the world’s largest mobile eSport app after it’s global launch in early 2015. 

In less than a year, Vainglory has held live competitive gaming events around the world, and it has received numerous accolades, including Apple’s best apps in 2014 and 2015, the Apple design award at World Wide Developers Conference, the IMGA’s best technical achievement at People’s Choice Awards, and the Tabby Award for best iPad game. 

The company has also raised more than $41M in funding and is based in San Mateo, California. Prior to founding Super Evil Megacorp and running it’s creative design and programming, Stephan worked as an engineer and programmer for the last 15 years at companies including Riot Games, Slipgate Ironworks, and Gazillion Entertainment. 

Stephan joins us today to talk about the two different business models within gaming and what the future trends will be for the industry. He also shares the specific growth tactics Super Evil Megacorp used to grow the business and why partnering is such an essential component to building up a company. Stephan leaves off the conversation with his final piece of guidance to any new or potential startup founders, encouraging them to simply give it a try.

 
 

    Listen to the Show: 

    What You’ll Learn From This Episode:

    • The three takeaways from Stephan’s company, Super Evil Megacorp.
    • The current and future state of the gaming industry.
    • The two different types of business models and marketing strategies for games.  
    • The three specific tactics that Stephan and the team used to grow Super Evil Megacorp.
    • How to evaluate a new potential partnership. 
    • How to incorporate your personal life into your business as a start-up founder. 

    Featured on the Show:

    BOOST Bonus: How to Choose the Right Business Model for Your Start-Up

    The Sponsor For Today's Episode:

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    Episode 19: Disrupting the Hearing Aid Industry with Patrick Freuler

    Today’s featured guest is Patrick Freuler, the founder, and CEO of Audicus, which offers high-tech, affordable hearing aids by selling them straight to consumers, online. Audicus is changing the way hearing loss is diagnosed and treated by providing remote hearing test solutions, which they do by offering free hearing test apps on desktops and iOS. This unique model is truly disrupting the hearing aid industry. In fact, it is so disruptive that Audicus has become the leading eCommerce retailer of hearing aids and has saved consumers more than $30 million to date.  

    On top of that, Patrick recently pitched to Sir Richard Branson on Necker Island alongside only a handful of companies in the Extreme Tech Challenge. Patrick was born in Switzerland but he was raised in and went to school in Brazil and Amsterdam. He holds a bachelor’s and master’s degree in Aerospace Engineering from MIT and before Audicus he worked as a private equity healthcare investor at Bain Capital and also as a Strategy Consultant at McKinsey.

    Patrick joins us today to talk about the three things that everyone should know about Audicus, including how they are streamlining the hearing aid acquisition process with a consumer- centric focus. He shares how Audicus is revolutionizing the hearing aid industry by taking a completely new approach and offering consumers an alternative to purchasing hearing aids. Patrick outlines exactly how they were able to grow Audicus by tapping into the tech- enabled, younger consumer segment with their unique business model. The press and word of mouth that the company received from this approach was what really put Audicus on the map.

    Ultimately, Audicus is all about bringing people together by taking a consumer-based focus to their branding. Patrick also shares how they aim to educate their consumers to take healthcare decisions into their own hands to have a drastic improvement in their quality of life.

     
     

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    Read the Transcript

    Episode 19 Transcript: Disrupting the Hearing Aid Industry with Patrick Freuler

     

    What You’ll Learn From This Episode:

    • The three takeaways that everyone should know about Patrick’s company, Audicus.
    • How Patrick is steering Audicus to disrupt the hearing aid industry by providing consumers with an alternative channel to purchase.
    • The strategies Patrick used to grow Audicus, competing in two different customer segments and bypassing audiologists.
    • How to identify your ideal customer segments and how to uniquely market to each one.
    • What motivated Patrick to leave his prestigious positions in Corporate America and start his own company.
    • How Patrick finds balance within his work and personal life.

    Featured on the Show:

    BOOST Bonus: 5 Ways to Disrupt a Dying Industry

    The Sponsor For Today's Episode:

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    Episode 18: Leveraging Genuine Relationships for Explosive Career Growth with Daronte Jones

    Today's featured guest, Daronte Jones, has experienced a meteoric rise in his career. He just finished his first season as an assistant defensive backs coach for the Miami Dolphins. Prior to his current post in the NFL, he was the defensive backs coach at the University of Wisconsin for one season, whose defensive squad was ranked number 2 in the Big Ten and number 7 nationwide. Before that, he spent three seasons at the University of Hawaii as an assistant coach. 

    In this episode, Daronte talks about how he keeps up with the demanding schedule required in the coaching industry. Coaching at the collegiate or professional level is a high stakes career and winning is an all-important metric. This business requires long hours, especially during the season, and there is little room for making mistakes or slow progress. On top of all that, his career has required him to move constantly which can sacrifice relationships.

    Daronte shares just what it's taken to ascend from a high school coach to the coaching staff of a professional football team. He's taken an indirect route, often against the advice of well-meaning colleagues, to accomplish his goal. Whether you're a fan of football or not, this is an intriguing conversation filled with practical advice for those looking to pursue their passion at all costs.

     
     

    Listen To The Full Episode:

    What You'll Learn From This Episode:

    • The three things Daronte feels are key to being an NFL coach.
    • The sacrifices college and professional coaches make for their strenuous but fulfilling careers. 
    • Advice for those interested in coaching at the college and professional levels of football.
    • How he finds balance and self-care during the hectic schedule of the season.
    • Why nurturing relationships at all levels is important to your career.

    Featured On The Show:

    BOOST Bonus: Set Boundaries on the Sacrifices You’ll Make for Work

    The Sponsor For Today's Episode:

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    Episode 16: Breaking Into a Dope Industry (Literally) with Justin Lee

    Our featured guest today is a big name in one of the toughest industries in the country: the production and sale of marijuana.

    Justin Lee is the founder of The Honey Cellar, a leading recreational dispensary in Boulder, Colorado. While he had a long road to entrepreneurship, Justin has become incredibly passionate about the ins and outs of running his own business and promoting greater education about cannabis products.

    Justin joins us to talk about some of the biggest challenges he faces as a business owner in such a tightly-regulated industry. He shares some of the mistakes he sees fellow entrepreneurs making in Colorado and across the country as the market for legal marijuana widens, and discusses the many intricacies of growing and selling cannabis. 

    As a chronic pain sufferer himself, Justin has become most passionate about exploring medical applications of marijuana. He works with other former athletes, including former Broncos quarterback Jake Plummer, to build awareness of products that manage pain with lower risk of addiction (as often happens with opiates). Justin also talks about how to get creative with advertising a product that's largely illegal to market and how he's embedded himself in the cannabis culture.

     
     

    Listen To The Full Episode:

    What You'll Learn From This Episode:

    • The toughest challenges of being in the legal marijuana business and Justin's entrepreneurial advice.
    • How lobbying by other industries affects Justin's business. 
    • How legal marijuana could be a revolutionary treatment for those dealing with chronic pain, and how Justin's business aims to support this work. 
    • The future of the cannabis industry.
    • Three of Justin's most important and successful tactics for growing his business in a highly-regulated, competitive market. 

    Featured On The Show:

    BOOST Bonus: 5 Ways To Break Into a Highly Regulated Industry

    The Sponsor For Today's Episode:

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    Episode 15: Planning for Success & High-End Clientele with Ben Moss

    Here on The BOOST Podcast, we often talk about how freeing entrepreneurship can be - but today's story is a little different.

    Ben Moss is a luxury real estate specialist based in Miami, Florida who has repped dozens of athletes and entertainers in their transactions. Ben used to run his own business, but after he realized it was compromising his relationships, time, and enjoyment of the work, he decided to let it go. 

    Ben is the East Coast Director of the Sports & Entertainment Division at Compass, allowing him the stability and flexibility to provide for clientele with unique needs. Ben shares much more than real estate wisdom in this interview, touching on everything from the importance of professionalism, to working with your spouse, to the benefits of quiet time personally and professionally. 

    Ben talks about his journey from commercial real estate to serving high-end residential clients, and how the professionalism he learned on the commercial side gives him an edge today. He also speaks about his emphasis on forming strong relationships with clients and other people in the business. And together we discuss how reading, meditation, and learning to plan ahead helped Ben transform his life and business so he can be the best version of himself possible. 

     
     

    Listen To The Full Episode:

    What You'll Learn From This Episode:

    • Why working with athletes and entertainers is more challenging and less glamorous than people think. 
    • How the real estate industry is generally lagging behind technologically. 
    • Why Ben cautions against working with your spouse, unless you occupy completely separate roles. 
    • The important role that quiet time and time-blocking play in Ben's consistent happiness and success.
    • Why Ben encourages others to embrace change in our personal and professional lives, rather than fighting it.

    Featured On The Show:

    BOOST Bonus: Time Blocking: A Productivity Power Tool

    The Sponsor For Today's Episode:

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    Episode 14: Taking the Leap to Start Your Business with Adam Kaplan

    It's scary to take the leap of faith and start your own business, no matter how excited you are to pursue your passion. Our guest, Adam Kaplan, left a comfortable job at his father's company to do just that - so today he's sharing that journey.

    Adam Kaplan is the founder and CEO of Solera Senior Living, a platform for the development and operation of luxury communities for seniors. Adam joins us to talk about his strategies at Solera, the importance of networking and strategic partnerships, and why he left his father's company to build his own. 

    Solera focuses on building innovative, luxury communities that seniors truly want to live in - complete with food service, transportation, and engaging resident programs. Adam talks about why Solera's emphasis on retaining great talent within the company produces a better experience for employees and senior residents alike.

    Adam and I also talk about the more technical aspects of his business, including his three-part approach to rapid growth. Adam also talks about the tenacity required by young entrepreneurs to overcome obstacles, and why meeting other professionals is essential to his strategy. We also touch on how he maintains balance among all the busyness in order to be a well-rounded father, CEO, and person. 

     
     

    Listen To The Full Episode:

    What You'll Learn From This Episode:

    • The three pieces of Solera's business plan that have propelled its rapid growth.
    • Why Adam thinks finding, developing, and engaging talent is one of the keys to success.
    • How reaching out to other professionals and widening his circle helps Adam refine his ideas. 
    • The strategy Adam used when confronted with potentially hurtful comments about his youth or inexperience. 
    • Why you shouldn't wait for "the right time" to launch your business.

    Featured On The Show:

    BOOST Bonus:  18 Tricks to Make New Habits Stick

    The Sponsor For Today's Episode:

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    Episode 13: Building a Business with Self-Care with Gracy Obuchowicz

    Today on The BOOST Podcast, we spend time with Gracy Obuchowicz. She's a renaissance woman who is steeped in the mechanics and benefits of self-care. Gracy is a yoga instructor, a coach, a professional photographer, and a self-care mentor.

    Her specialty is working with successful but overwhelmed women to help them slow down and enjoy their lives. She runs group coaching programs that help women open the door and connect with a deeper purpose. Self-care enables women to care for themselves in a foundational way so they can best care for others.

    We discuss the characteristics of self-care; what it is and why it's important. Gracy works with smart, accomplished women who've achieved professional success yet lack fulfillment. As a successful entrepreneur, Gracy has been in business for the last 10 years. She shares her tips for building a successful business in the personal development space. 

     
     

    Listen To The Full Episode:

    What You'll Learn From This Episode:

    • The three things Gracy wants us to know about self-care.
    • The main motivating factor that causes Gracy's clients to seek out her services.
    • How setting boundaries and facing the hard conversations will lead to a better relationship with themselves.
    • The major differences between women and men as it relates to self-care.
    • Tips for developing a business in the personal development space.

    Featured On The Show:

    BOOST Bonus:  25 Of The Best Habits to Have in Life

    The Sponsor For Today's Episode:

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    Episode 12: Branding Yourself for Success with Suzie Ivelich

    Today on The BOOST Podcast, I have an opportunity to talk with San Francisco-based branding expert Suzie Ivelich. Suzie provides tips on what we can do to brand ourselves both personally and professionally.

    Working with a broad range of businesses and professionals, she has worked in the U.S. and abroad before starting her firm, Suzie Ivelich Consulting. She helps clients ensure that their target audiences understand what they stand for and what their business is all about.

    We'll cover several topics of interest to entrepreneurs. Suzie shares how she left her corporate job to start her own firm and some great tips for getting started and not letting fear slow you down. There will be times when opportunities present themselves and making the right decision will be pivotal. Suzie talks about how she approached those experiences and how entrepreneurs can best leverage these vital windows of time.  

         
         

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • The three things Suzie wants us to know about branding.
        • How she helps clients identify both short and long-term metrics to measure success with branding results.
        • The methodical approach she uses to determine whether a branding change is in order.
        • Common misconceptions people have concerning the power of branding.
        • What some of the more recent changes are in the cycle of brand development.
        • How she branded herself and seized an opportunity to start her own firm and attract the first clients.

        Featured On The Show:

        BOOST Bonus:  Guy Kawaski’s Tips for How to Establish Your Brand Message

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        Episode 11: Running a Successful Mission-Driven Startup with Scott Moody

        Today on The BOOST Podcast, I get to chat with serial entrepreneur Scott Moody! Scott has enjoyed an illustrious career as a tech genius in the startup world. Now, he’s combining his skills with a heart for serving an overlooked demographic as the CEO of K4Connect.

        Scott was the CEO and Co-founder of AuthenTec, a leading provider of fingerprint sensor and security solutions. AuthenTec was eventually acquired by Apple. After swearing off startups, he took the plunge again by creating a mission-driven tech startup that focused on the needs of older adults and people living with disabilities. He recognized that technology solutions which help this population live an independent lifestyle were severely limited.

        We talk about his approach to creating an encore career and why he felt compelled to return to the startup world after an inspiring encounter in Rwanda. Running a startup is a team effort and Scott shares his approach to finding the right team and cultivating an environment that produces results. Scott has a wealth of knowledge to share and a great perspective on how to help make the world a better place through mission-driven entrepreneurship. 

         
         

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • The three things Scott wants us to know about K4Connect.
        • How both of his startup experiences compare, even though their target audiences and missions are completely different.
        • Why he decided to go back into the startup world after selling AuthenTec to Apple.
        • How to hire the right team and give them the space to use their strengths.
        • Why he decided to focus on serving the demographics of senior citizens and people living with disabilities.

        Featured On The Show:

        BOOST Bonus:  5 Key Principles of Servant Leadership

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        Episode 10: Be True to You with Ashley Tobias

        Today on The BOOST Podcast, I get to chat with the supremely talented and kind Ashley Tobias! Ashley is a triple threat, having made a career as a broadway star, public speaker, and backup singer.

        Ashley's innate ability to connect with children inspired her interactive anti-bullying assembly series, Be True to You. BTTY uses pop-rock to teach kids about how to combat bullying, build confidence, and learn about teamwork.

        Her creativity has meant Ashley is never lacking for ideas, but she's had to learn how to balance her life and her work just like the rest of us. Ashley and I talk about how she takes care of herself despite being so busy, how her childhood inspired BTTY, and why meditation is one of her most-valued tools.

         
         

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • The most important things you should know about Be True to You, Ashley's interactive, anti-bullying assembly series for kids.
        • Why Ashley didn't feel fulfilled by only working on Broadway, and how she's used her creativity to impact more people than ever before.
        • Why Ashley's childhood and adoption made her passionate about helping kids feel confident.
        • How Ashely got forty (!) kids to lie down and meditate - and enjoy it!
        • Ashley's practices for maintaining a healthy balance between work and life.

        Featured On The Show:

        BOOST Bonus:  What Is - Being True to Yourself? 4 Quotes to Find Out

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        Episode 9: Fitness and Networking Collide with The fitCene Founders

        This week I'm playing host to the three fabulous founders of fitCene, a Washington DC-based fitness network. Mary Jo Slidell, Lauren Rice, and Jill Wiener are lifetime exercise lovers, longtime friends, and mothers - and a year ago they joined forces to establish the fitness business they were looking for.

        Mary Jo, Lauren and Jill wanted to create a way for women who were looking for workout buddies, new classes, and accountability to connect. This inspired the fitCene, which in its first year hosted over 50 events at local studios, parks, and restaurants for women bonding over fitness. 

        In this episode, the women behind fitCene talk about the purposefully slow growth of the project and how they've adopted a new work-life balance. They also talk about the family-centeredness of the business, since they're trying to make working out and socializing easier for busy moms as well as women without kids. On the whole, these ladies are super-inspiring - don't miss this! 

         
         
         

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • The top three things you should know about fitCene and how it works.
        • How Mary Jo, Lauren and Jill identified the need for fitCene and made it happen. 
        • The tactics fitCene has used to grow its reach and membership widely over the past year.
        • Why fitCene is so focused on partnering with local businesses, instructors, and families. 
        • How the founders and many other women of fitCene balance busy family lives with health, exercise, and socializing.
        • Their top motivational tip for getting yourself to work out or try something new.

         

        Featured On The Show:

        BOOST Bonus: 4 Science-Backed Ways to Motivate Yourself to Work Out

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        Episode 8: It's All About Grit with Param Jaggi

        On this episode of The BOOST Podcast, I am psyched to welcome my guest, Param Jaggi. Param is the 22-year-old CEO of Hatch, a code-free mobile app builder, and an innovator since the age of 13!

        Armed with an innate curiosity about the world around him, Param spent his childhood building and taking apart anything he could; unlike most other kids, he used discouragement from adults as fuel for his ideas and ambition.

        That tenacity has served him well. Param has learned a lot about what it takes to keep moving forward with your dreams... especially when your back's against the wall... and he shares all of that with you today. Tune in and get inspired to keep on pushing forward, no matter what.

         
         

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • The revolutionary concept of do-it-yourself mobile app building.
        • How Param's upbringing shaped his passion for changing the accessibility of technology.
        • What product Param and his partner created to keep Hatch afloat when funds got low.
        • The secondary, but equally important, benefit the team earned from finding a nontraditional way to fund Hatch.
        • The #1 indicator of success.

        Featured On The Show:

        BOOST Bonus:  Why You Should Believe Anything is Possible

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        Episode 7: Detach Yourself from Failure with Tiffany Houser

        This week on The BOOST Podcast, Health & Lifestyle Coach Tiffany Houser joins us to share her personal path to coaching and what a coach can do for you.

        When Tiffany began coaching, she did so to fill a need in her community: she literally raised her hand to helping people who were interested in bettering their health. She found her passion in coaching.

        Today, Tiffany shares her wisdom on life/work balance, failure, and much, much more. She evens gives me a mini coaching session (hello, vulnerability!). Grab your earbuds and get ready to expand your mind!

         
         

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • The number one question Tiffany gets all the time.
        • The 3 things you need to know about health and lifestyle coaching.
        • What Tiffany says a masterful coach does NOT do and why that's a good thing.
        • The most common challenges entrepreneurs come to Tiffany for help with.
        • Why we get "stuck" and how a coach can help us get "unstuck."

        Featured On The Show:

        BOOST Bonus:  Every hour of planning saves 10 hours of work!

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        Episode 6: Owning Your Own Care with Kym Martin

        I am thrilled to welcome my guest, Kym Martin, to The BOOST Podcast this week! Kym is a keynote speaker and founder of 360 Degree Insights, a strategic healthcare consulting firm.

        Kym is also a 4-time cancer survivor. Having been diagnosed with cancer in her teens, twenties, thirties, and forties, it was important for Kym to turn her experience into a meaningful contribution to the healthcare industry. Armed with personal knowledge of patient psyche at the varying degrees of engagement, she works to help the industry better understand the needs of the patients.

        This is a truly inspirational story of turning hardship into service to the world and I know you will join me in gratitude for Kym's work and inspiration for your own. 

         
         

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • The different stages of patient engagement that Kym went through with each cancer diagnosis.
        • How taking control of her medical experience inspired Kym to start her own business.
        • The quality she learned as a cancer survivor that helps her as an entrepreneur.
        • Why saying yes to the "wrong" things early on is an important step in refining your message and brand.
        • Kym's best advice for other entrepreneurs.

        Featured On The Show:

        BOOST Bonus:  Kym's recommended reading list for personal and professional development:  

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        Episode 5: Bringing Real Solutions to Real Problems with Michael Ly

        My featured guest today is serial CFO and entrepreneurial accounting professional, Michael Ly. Michael has gone from comptroller to CFO over his career and now leads two firms that he started, Reconciled It and Burlington CFO.

        On this episode of The BOOST Podcast, Michael discusses the importance of creating a business that solves a real problem and how that idea led to his transition from a comfortable CFO job to building his own consulting practice.

        Michael has a lot of great insight into what it takes to start a successful, and useful, business. You won't want to miss his simple, yet powerful, advice on which quality you should focus on developing that will transform your business.

         
         

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • What you need to know about online bookkeeping.
        • How his family's background shaped his entrepreneurial journey.
        • Where Michael sees online bookkeeping going in the future and how professionals will have to adapt.
        • The importance of learning what the market actually needs versus just having a great, but untested, idea.
        • How building a good reputation in everything you do transcends into business.
        • The top quality Michael has developed over the past ten years that he suggests you do, as well.

        Featured On The Show:

        BOOST Bonus:  Five Ways to Be a Better Listener

        Enjoy The Show?

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        • Leave us a review in iTunes
        • Join the conversation by leaving a comment below!

        Episode 4: Making the Most of Opportunities with Mike Szabo

        Today's guest on The BOOST Podcast is Mike Szabo, an award-winning landscape architect and founder of SZABO Landscape Architecture.

        In 2014, Mike and his wife made the move from bustling San Diego, California to small-town Bend, Oregon with the intention of eventually starting a business. What ended up happening was a giant leap into the unknown, in a brand new town. Mike shares how getting out and networking, even when the last thing he wanted to do was get dressed up and talk to people, led to the defining moment of the start of his business.

        This is a really important episode for those of you just starting out in the entrepreneurial world. Mike's story of persistence and hard work will inspire you to keep pushing, keep working until you make the right connections.

        Grab your earbuds and get ready to get inspired!

         
         

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • How Mike grew his business in a small town without knowing anyone.
        • Why he decided to go all-in rather than taking a few years to acclimate to his new surroundings first.
        • The amazing story of serendipity and persistence that became the defining moment of the start of Mike's business.
        • How Mike balances his work and personal life.
        • Mike's advice on the best ways to work off the stress that comes from running your own business.

        Featured On The Show:

        BOOST Bonus:  Your Backup Plan is Your Plan

        Enjoy The Show?

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        • Leave us a review in iTunes
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        Episode 3: The Power of Events with Jenny Lannon

        Welcome back to Episode 3 of The BOOST Podcast! Today, I am joined by my guest co-host, Matt Rothman, and our very special guest, Jennifer Lannon of the Miami start-ups dotHealth and BUILDING.

        Jenny, also known as "HealthTechJen" on Twitter, shares some of her insight into the up-and-coming health tech scene down in Miami and how she's helping to drive that growth.

        As a young person in the health tech world, Jenny offers an optimistic and high-energy approach to some of the unique challenges that face Miami, now and in the future. If you're interested in the health tech scene, Jenny has some great advice on how to make your mark.

        Join us today and learn the valuable lessons of a young woman forging her place in the health tech industry.

         
         

        Listen To The Full Episode:

        What You'll Learn From This Episode:

        • The trends Jenny sees in the health-tech space in Miami.
        • Why Jenny sees opportunity rather than problems when considering Miami's specific challenges.
        • Advice for those of us who don't consider ourselves a "people person" when it comes to events.
        • Jenny's mantras that help her stay on track.
        • How having a co-founder, even if it's only for a side-project, is beneficial.

        Featured On The Show:

        BOOST Bonus:  How to Network Effectively at Events

        Enjoy The Show?

        • Don't miss an episode, subscribe via iTunesStitcher or RSS.
        • Leave us a review in iTunes
        • Join the conversation by leaving a comment below!